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Craft a Compelling Offer for Paid Search Marketing

Biznology

In direct marketing offer theory, this is called managing the “offer equation,” which says that response quality is inversely related to response quantity. Examples include a free case study, research report, or white paper. A free mug or t-shirt, with no strings attached, for example. Qualifies beautifully.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

No process is more rewarding than witnessing the companies she works with fully embrace the endless online marketing possibilities, without fear. 00:36 – Nicoline Maes’ background in B2B Digital Marketing. 07:23 – Real world example: CX Global Media competitor. 22:42 – Marketing is an orchestra.

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Think Outside the B2B Trade Show Booth

MLT Creative

In this example, the client was planning to give away four iPads, which gave us the perfect offer to generate traffic to the landing page. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Will there be a giveaway at the booth ?

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

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B2B Lead Generation Blog: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3