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AI-powered martech releases and news: May 23

Martech

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

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Are we “digital” yet? An algorithmic answer to a philosophical question

chiefmartech

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ ’ They are digital.” The only “digital transformation” back then was the shift from records and cassettes to CDs. It’s an interesting question.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101
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Blog: Looking Forward to 2022: Predictions for the New Year

Conversica

For Marketing and Sales teams, this means adopting a digital-first approach that emphasizes personalized interactions on the customer’s time. While digital-first interactions have been growing for years, digital transformation is necessary for survival in a post-COVID world. AI Will Help Address Talent Shortages.

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