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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. What is marketing automation? And that’s just email.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. One of the most common errors buyers make is not reading the terms of service (TOS) before buying. Below, we explore all the main factors to consider in the decision-making process. What is a CRM? What are the Benefits of Using CRM Software?

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Deal - 25% OFF across all MONTHLY plans. He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. Intrigued by this we at SendX thought to do something special on this historic day.

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How Support Automation Sustains Customer Relationships

BenchmarkONE

And support automation is one that should be at the top of the list. . Whatever your growth strategy looks like, support automation can lend a hand. In fact, businesses can automate many of their tasks, freeing up their time for other important items they need to get to (that automation can’t help them with). .

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. Yep, we’ve traveled that road as well.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake.