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Marketing Insider Group
JUNE 22, 2023
Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.
Litmus
SEPTEMBER 19, 2022
Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns. Preference center or CRM data. How it works. Dynamic content strategy includes two approaches. Challenges.
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SalesIntel
APRIL 17, 2024
In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.
ANNUITAS
OCTOBER 27, 2023
What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,
Martech
MARCH 19, 2024
One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.
SendX
DECEMBER 7, 2020
Segmentation: Apply segmentation to your strategy by putting your audience into different groups based on their demographics, likes, and interests. HELPFUL TIPS: For increasing open rates: Use merge tags to personalize your subject lines by inserting unique user data into your emails. Provide value. Leverage customer feedback.
Lead Liaison
JULY 27, 2016
A part of the series Buzzwords in Marketing Automation. Marketing automation tools such as Lead Liaison build a rich profile of your website visitors that strengthens over time. That tool can then combine behavioral information (things the visitor does within your website) with demographics from your CRM.
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