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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

However, there are still plenty of opportunities to reach and convert customers. You’ll need an email automation tool that’s easy to use and allows you to set up drip campaigns or auto-responders. How Will You Implement These Growth Marketing Strategies? Content marketing for the SaaS market is a competitive space.

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Instagram automation: Strategy and tools to do it right

Sprout Social

As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Potentially miss out on important customer interactions. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers. We say no—but only if you do it right.

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10 Easy Email Automations You Need to Implement Today

GreenRope

10 Easy Email Automations You Need to Implement Today! Finding a way to genuinely personalize messages is crucial to building a relationship with your customer. Below is a detailed list of 10 email automation strategies you can utilize to personalize and improve the customer experience. Confirmation Email Upon Sign Up.

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How Artificial Intelligence Will Transform Marketing in 2020

Martech Advisor

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer. How can you predict a customer’s future? Just refer to their past.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. But they’re years behind in terms of pre-customer, top-of-the-funnel campaigning. Worse, information gets stuck in an air gap when a lead becomes a customer. Fortunately for SMB marketers, CRM is becoming main stream.

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How Optimum Condition Uses GreenRope to Adapt in a Digital World

GreenRope

To launch this campaign, Melissa implemented the following steps: Her team created video segments of various exercises and uploaded them to YouTube. Through GreenRope, they purchased an SMS phone number and set up keyword opt-ins and auto-responders for contacts who reply to outgoing texts. How Has the Campaign Strategy Changed?

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13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

A cost-effective , easy to implement, and versatile tool that makes most other marketing tools look one-dimensional. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Customer Care. Meet email marketing. Take a look.