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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Check out this post on blog frequency. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. SaaS (software as a service) businesses may find it even more overwhelming.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

One of the most effective ways to not only increase search engine visibility and showcase your expertise in an industry, is to keep an up-to-date blog. Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. A great and high performing blog post should: Be at least 1000 words.

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What You Need to Know About Creating a 'Do Not Reply' Email

Hubspot

Keep subscriber lists up-to-date: Receiving auto-responder emails such as "message delivery notification" or "message failed to send" can help you keep your subscriber list up to date. When customers respond with a request, make sure you reply. Listen to your audience and send them resources to make their lives easier.

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B2B Conference Recap: SiriusDecisions Summit 2019

Rev

Go in-depth with this great write-up from the SiriusDecisions blog. You’re not wasting resources messaging to people who aren’t in the market for what you’re selling. And if you’re looking to make better use of fewer resources, you should consider adding it to your marketing strategy, post haste. Actually, not so.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

For example, “My intention is to serve as an advisor or resource in your decision to make a change.”. Each user can create their own HTML-rich signature under their profile which can be dynamically used in email templates, auto-responders, and customized drip campaigns. Keep the message transparent and define your goals.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Emails are delivered through ExactTarget.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

And it’s not their irreverent blog or their brilliant USP. In choosing your format, make sure you have the required resources to pull it off. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline. Chances are it’s not their logo or tagline. Out of ideas?