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What You Need to Know About Creating a 'Do Not Reply' Email

Hubspot

For a marketer, having a ‘do not reply' email is just as bad of an idea. While brands might want to use a do not reply email for things like receipts, confirmations, or reminders, these can have adverse effects on your email marketing. To have successful email marketing campaigns, your emails need to be delivered. Add account.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. How can you be more empathetic in your marketing? Let’s talk about using empathy and building trust through marketing automation?

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. They will help you extend the life of your marketing campaigns without digging deeper into your pockets.

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B2B Conference Recap: SiriusDecisions Summit 2019

Rev

I’ve never been to a B2B Marketing Conference before. A lot of the things he discussed didn’t relate directly to B2B Marketing – he talked about the value of diversity in the workforce, how to lead with humanity in work and life, and how mindfulness retreats have improved the way his team works together. Cards on the table?

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Small businesses have a lot to focus on – without the budget and resources of a midsize or enterprise company. Email marketing is a tremendous relationship-building channel. But with so many possible options to choose from, what is the best email marketing tool for your small business? Drag & Drop Builder.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

And it’s not their irreverent blog or their brilliant USP. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities. Chances are it’s not their logo or tagline.