Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] The rise of [.] Original post by Jay Baer [.]

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Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. [link] [link] Dennis Baker RT @jaybaer: Would You Try It With a Fox? link] [link] Mike Malone RT @jaybaer: Would You Try It With a Fox? link] [link] Maria A. link] [link] Maureen Cute post.

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Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Check out this timely article. All that stuff? An important reminder.

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Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JULY 20, 2010

I've been asking co-workers for suggestions on books/articles about content strategy. RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] Stacey4fam Great article! Very helpful as our company moves forward with our plan for Social Media. Perfect timing! Thanks again for the great information.

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Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 14, 2010

[link] Kevin Troy Darling I wanted to focus on the sCRM debate, but I think you’re pointing to the hard word that I roll up (neatly) into, “Pick a set of psychographic properties that are predictive of future customer value.&# That’s the old-school marketing to which I think you refer — and another article we need to write.

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Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. link] Christopher Smith Great article. That’s a good starter list for Mass Influencers. Sore spot with us PR types.)

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

link] [link] David Murray Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush [link] via @jaybaer [link] Arizona Social Media C&C Blog Post – Why Influence Mining is the Next Gold Rush [link] RT Please [link] Joe Fernandez Hey Jay, Thanks for taking the time to set up this interview and put this article together.

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Convince & Convert

MAY 11, 2010

Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. Thanks for the share.

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Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MARCH 4, 2010

jaybaer article: [link] [link] Jon Buscall This is great, Jay. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link].

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Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MARCH 25, 2010

" [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea! Social media statistics and reporting, without the hassle [link] [link] Marc Westenburg anyone use #swix?

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] Sniki BETA: Articles [.] Be where your customers are. You are spot on!

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 23, 2010

[link] [link] Matthew Olson RT @kstensberg: Is Your Social Strategy Proactive or Reactive? link] [link] Egmo Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article! link] Aaron Strom RT @evo_terra: Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article!

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Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# My experience with it is that its no differ than any other social marketing concept…find friends. and request more friends.

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Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.

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Social Media Media PR Webinar Metrics 157

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. A great (and yes tragic) case study.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 6, 2010

[link] Iosif Alvertis RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Hervé Weytens Build Your Brand a Social Content Ladder in 5 Steps [link] #brand [link] Inside Twente RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] JUHLi SELBy Check out Jay's articles–They rock!

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Paid Content Ad Building Brand Identity Branding 145

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

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Social Media Work Management Marketing Management Media 131

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

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Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. That would be a fun discussion, right? I rarely communicate with the end. they were like strangers. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information.

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Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 15, 2010

[link] Scott Aughtmon You should check out @jaybaer new blog post "Why Content Marketing Matters To Me And Should To You" – [link] – It's really good!

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Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 14, 2010

I think it's a good approach to enter social media metrics. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media.

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Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MARCH 3, 2010

[link] Tina_Caviness RT @OnlineByDesign: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Harley Rivet RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] sarahsthreads Great post from @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social (..)

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Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters.

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Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

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Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Let me suggest that you include vertical, or niche solutions on your next pass. link] Zanobo!

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Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

What is interesting when you do look at the articles, more than half are list posts or some sort of how to/advice. It can give some insight into what us readers here are looking for from you and also from social media bloggers as a whole. Thanks much for sharing. SuzanneVara [link] Worob Thanks for sharing, Jay!

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Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. "The 8 Wrong Questions PR Firms Are Asking About Social Media.

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Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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Social Media CMS Development Tips Wikipedia 100

Convince & Convert

JUNE 11, 2010

[link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! Congrats on the book dealy! Congrats on the book dealy!

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Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

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Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MARCH 18, 2010

RT @JeffHurt Getting Serious About Social Media: @jaybaer letter to C-Suite Execs [link] [link] Sabrina Whetham Great Article! It has helped myself get a better look on what I am doing with these Social Media sites. I agree fully.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

link] Geeknet Do You Know Your Customers Enough to be a Social Media Hit? Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! It’s so important for to know you’re facts and your customer while using social networking. Great guest post.

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Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. link] RT @leeodden @jaybaer [link] Jenny DeVaughn Are You Taking Social Media Shortcuts?

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