Marketing Insider Group

DECEMBER 7, 2010

Two timely articles I saw yesterday helped me to crystallize these thoughts. Brian starts by saying that “companies are not adapting quickly enough.&# And so this led me to the conclusion that the broader future of B2B Marketing is Social! But what does that mean…? In their research with 1,000 sales executives in the U.S.,

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. It means allowing as many employees in our companies to interact with our customers as real people. But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. A recent article from eMarketer.com titled: Is the Click Still King? If you need to create content – research the top trending keywords, article titles, and customer pain points. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. You know this was rolling around in my head for a while too and then that article spurred me on. Integrate digital and print.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. You know this was rolling around in my head for a while too and then that article spurred me on. Integrate digital and print.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse all of your marketing materials in your lead nurturing efforts.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

DECEMBER 1, 2010

I have been in large companies and small and content is the one challenge I have found at both. Mark William Schaefer Dec 3 2010 Excellent article Michael. You could backdate this article 10 years. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

DECEMBER 9, 2010

I start with a list of fellow employees and company news I want to share. I scan articles and quickly share them. I add new connections baced on the recommendations from each major site. This takes no more than 15 minutes. Share: Next I look at broader news sites, blogs and my “VIP&# lists.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Nowhere is this more evident than in Social Media.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 12, 2010

The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

OCTOBER 14, 2010

You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up. James Oct 18 2010 Great article. I imagine a world where someday everyone understands search.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 29, 2010

Social Media And Your Personal Brand Share I am an advocate for social media marketing and personal branding which I believe can help to benefit both your company and your career. As a marketer, I feel compelled to participate as an individual voice in my company ecosystem. So what is “personal branding?” So what are you waiting for?

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 10, 2010

In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

This week alone, there have been 3 popular media articles on this issue. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Good article. It’s great to get feedback like this Joe Lethert Oct 27 2010 Hi Michael, Great article!! In BtoB Magazine , Karen J. Very nsightful.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

She concludes her post by suggesting that social media should be a company-wide affair that no department “owns.” Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. Michael Brenner Jun 4 2010 Hi Ryan. I never forget my sales friends And thanks for your comments.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Anything Goes Marketing

FEBRUARY 21, 2009

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. A great way to keep a new subscriber informed about your company is to move them into a nurturing program typically called a " welcome program " for new subscribers.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100