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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections.

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

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What is a Dofollow Link?

Hubspot

Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest. Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.

PageRank 101
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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. What Is a Link Scheme? Why Are Link Schemes Bad? Link schemes are bad for everyone involved.

Domain 98
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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. or worse, to something sketchy like an online pharmacy site); and 2) the author’s approach to the links.

PageRank 100
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An Introduction to Black Hat SEO

Hubspot

They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position. This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy.

SEO 76