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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

60% of marketers create at least one piece of content each week ( eMarketer ). The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. Variety = the Lifeblood of Content Marketing.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Cheryl Goldberg reports and comments on recent research identifying the types of content that IT buyers most useful as news and articles (84%) and competitive comparisons / buying guides (73%), while b2b technology marketers often sub-optimally focus on other types of content. 2011 Trends: Content Marketing Is Critical by eMarketer.

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B2B Lead Generation Blog: How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale

markempa

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. MB) Also, an interesting article " Its Not Too Late To Start Blogging (But It Will Be Soon) ,"was just published on RainToday.com by Larry Bodine. I’m delighted to tell them that it all started with my blog.

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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Here are a couple of good resources on e-mail marketing that came out this week: If you have a larger audience, this article explains some testing concepts to improve your messages. That’s simply not true. That’s simply not true.

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B2B Lead Generation Blog: State of the Art Lead Tracking

markempa

CRM Daily: State of the Art Lead Tracking Although this article is well done, it misses a major point. IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). eMarketer ). The two most popular formats for marketing content are articles (including internal and guest blog posts), used by 76% of marketers, and video, used by 60%. eMarketer ). Digital Buzz Blog ). eMarketer ). iMedia Connection ). One in five spend 25% or more.