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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

These conversion rate optimization tools can help you get the job done, simply and painlessly. With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. Google Analytics. Need to boost your conversion rates ? OptinMonster. ExactMetrics.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Google Analytics.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

The system also does keyword research and click fraud identification. Pricing is based on number of clicks and starts as low as $299 per month for attribution analysis, with additional fees for autobidding and click fraud modules. Adinton was founded in 2013.

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Why we care about performance marketing

Martech

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

Because advertisers only paid for clicks, the concept was appealing to search marketers that were wary of investing in a questionable idea. Combined with the detailed analytics and insights of Google Ads, the concept of PPC advertising took off. Click Fraud. Enough said: Competition.

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3 predictions for online marketing in 2016

Biznology

1) Adaptive Websites. I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Keep your eyes on programmatic ad buying in 2016.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

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