Valasys

JUNE 4, 2024

Advertisers use DSPs to bring their marketing campaigns to the exchange, aiming to secure optimal ad placements. Through robust reporting and analytics tools, advertisers can track key metrics such as impressions, clicks, and conversions, allowing them to optimize their campaigns in real-time.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Hubspot

DECEMBER 12, 2014

If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. viewed or seen), without taking into account whether or not the ad gets clicked. How Click Fraud Works.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Outbrain

JUNE 21, 2021

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66