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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type of business. But PPC activity is slowing to a crawl as more marketers are encountering the limitations of the strategy. Click Fraud. Modern Problems.

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. Get the daily newsletter digital marketers rely on.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. Those are the basics of impression fraud. Now, let''s move on to the basics of click fraud.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? and "Apply Your PPC Intelligence to SEO." Where should you apply direct marketing methods to your website?

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.