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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

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Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.

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How to Calculate the ROI of Email Marketing

Optinmonster

In this article, we’ll show you how to calculate email marketing ROI for your business. What Is Email Marketing ROI? In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies.

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5 Key Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Since users are controlling the buyer’s journey from their mobile devices, the challenge to marketers is relevance. Leverage search engine marketing (SEM) for mobile. People in the U.S.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. Conversion can also be thought of as business “outcomes”. Average Cost Per Conversion.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. DemandSage) 49% of marketers believe organic search yields the best ROI.