Analytics, B2B, Media Plans and RSS

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? 25% Pay-per-click, and, 18% social media.

Paid Search Agency

Paid Search Agency Lead Generation Lead Scoring Lead Ranking

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

SEPTEMBER 9, 2012

Ad units and rich media. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select.

Display

Display Advertisements Advertising Lead Ranking

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Why Host a Blog on Your Corporate Website?

Online Marketing Institute

JANUARY 4, 2011

Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc.,

Paid Content

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. All rights reserved.

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

JANUARY 3, 2015

In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Paid Content Lead Generation

B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

JULY 9, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?) Tools: Beyond the negotiation and analytics are the day-to-day administration and management of a media buy. Analytics: Need ‘em, or have ‘em in-house? On Social Media: The new frontier.

Buy

Buy Advertising Agencies Paid Search Agency Media

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media

Social Media Media Paid Content Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media

Social Media Media Paid Content Webinar Metrics

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Facebook

Facebook Marketing Websites Paid Content Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media

Social Media Paid Content Tools Media

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Install site analytics, the free Google Analytics is a good start. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

Industrial and B2B Customer Engagement Simplified

Trending Sources

How Relevant Marketing Content Helps B2B Branding

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Online Display Advertising, Targeting, and Capturing Leads

High-Performance Email Marketing for Attracting and Engaging.

Content Creation Made Easy

The 6 essential rules of a website redesign – Ignore them at your.

Why Host a Blog on Your Corporate Website?

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

B2B DIY Media Buying, or Use A Pro?

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

The 39 Social Media Tools I’ll Use Today

Is Your Industrial Website Still Just a Business Card?

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