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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Amazon DSP. Every time you think Amazon has capped, it comes out with another vertical. Amazon DSP is one of the most used DSPs by brands and ad agencies, according to an article by Ad Exchanger. With this DSP, you can reach users on Amazon-owned websites like Audible and IMDb, and other Amazon partners.

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Ecommerce Content and The Power of Intent

Anyword

Maybe Amazon. Because of these three factors, we’re seeing high ROAS (return on ad spend) when using content to drive sales. Your intent is to engage with your social network and consume content. If you want to buy a winter coat online where would you go first? Maybe your favorite eCommerce fashion site. The other less so.

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Ecommerce Content and The Power of Intent

Anyword

Maybe Amazon. Because of these three factors, we’re seeing high ROAS (return on ad spend) when using content to drive sales. Your intent is to engage with your social network and consume content. If you want to buy a winter coat online where would you go first? Maybe your favorite eCommerce fashion site. The other less so.

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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Amazon – It should be noted that Amazon is exploring PLAs, and has periodically done so by maintaining a narrow category focus, most recently on home goods in Spring 2017.

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Marketing Analytics: Getting a Charge Out of Helping Advertisers Excel

LeadsRX

But what Hybrid clients really want is Calvin’s experience and expertise for examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. ROAS – that’s huge for them,” Calvin said. It’s nice to show them what is working based on dollar values.

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Top 5 Oldest Performance Marketing Agencies

Directive Agency

Transparency and communication are the golden rule. Boasting a team of over 150 specialized tech marketers, Directive has the trust of more than 200 tech companies, generating over $1 billion in revenue for their diverse clientele that ranges from early-stage startups to industry giants like Adobe and Amazon.