Remove Aggregators Remove Research Remove Tagging Remove Wiki
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. The semantic engine can also tag posts with positive or negative brand sentiment, content tone and emotions.

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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology.

Wiki 100
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Best of 2007: Web 2.0 Sites

WebMarketCentral

applications and services, searchable by an extensive list of tags and sortable by date and name. Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. The Marketing 2.0

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Content Curation in B2B Marketing

Online Marketing Institute

Pure automation of content aggregation doesn’t foster interaction. Tags: b2bmarketing longtailseo. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Â Pure content creation is demanding.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. Here are a few key illustrative points and quotes: PR practitioners under-utilize blog research. “How difficult can it be to read the blogs of reporters you're trying to pitch?

PR 20
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. One of their key strategies is to aggregate industry content for customers and potential customers–making it easier for them to find important information they need. Tags: socialmedia b2bmarketing. All Rights Reserved.