CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
Of course, we are just one voice among many, and are easily drowned out by vendor promotions. But so far I don’t think you can have a CDP that only works by reading external data on demand, because some processes like identity resolution and data aggregation still take too long to do purely on the fly.
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