Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical.

Analytics 97

Analytics Email Marketing Privacy Protection Marketing & Strategy 97

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection has increased two percentage points, from 50.2%

Privacy Protection 95

Privacy Protection Email Marketing Planning Privacy 95

Litmus

NOVEMBER 18, 2022

We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy: 54.6%. Learn why in this blog post. Analysis of Apple clients.

Privacy Protection 87

Privacy Protection Email Marketing Trends Privacy 87

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

Privacy Protection 101

Privacy Protection Email Marketing Privacy Mobile Marketing 101

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

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Privacy Protection Email Marketing Privacy Stats 94

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

Privacy Protection 94

Privacy Protection Email Marketing Privacy Differentiation 94

Litmus

JULY 8, 2022

We’re excited to add these webmail clients to Litmus Email Analytics , and will continue to measure their impact with email client market share. If you use Litmus Email Analytics , you may have noticed these email clients last month in your Email Analytics reports under “web version.” Outlook Web Access. BT Internet.

Privacy Protection 80

Privacy Protection Email Marketing Planning Privacy 80

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share dropped from 53.1%

Privacy Protection 80

Privacy Protection Email Marketing Privacy Mobile Marketing 80

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Apple Mail Privacy Protection: 40.6%.

Privacy Protection 87

Privacy Protection Email Marketing Privacy Stats 87

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

Privacy Protection 80

Privacy Protection Email Marketing Privacy Differentiation 80

DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. With influences from GDPR and CCPA, amongst others, Google has been striving towards a privacy-first approach. Today’s topic: Data thresholding.

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Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 101

Work Management Privacy Protection Marketing Management Privacy 101

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Convert

MARCH 7, 2023

It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. They aggregate the customer data in a single repository.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. By combining these, you can quickly identify opportunities to improve results without manual effort or analysis.

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Eloqua Privacy Protection Aggregators Click Rate 80

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Imagine aggregating this data. This level of data collection raises questions about privacy. It also helps you reveal bugs and understand what visitors are most interested in.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Choozle

FEBRUARY 19, 2019

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

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Advertising Agencies Advertisements Advertising Privacy 44

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52