How to Research, Monitor, and Optimize for Questions

Moz

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. Google / Bing SERPs Search results give us lots of cues beyond People Also Ask boxes, provided you use smart tools to analyze them. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.

Your Ultimate Guide to Productive and Informed Content Marketing Planning

BuzzSumo

Text Optimizer is the perfect tool for this stage of content marketing planning: It uses Google SERPs for your given query to retrieve search snippets and then it analyzes them to identify related and neighboring terms. With seasonal content you are able to use all those trending hashtags and catch the peak of interest in the topic. List your keywords, hashtags to use when marketing and announcing the upcoming campaign, ideas for social media graphs, and more.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. 12) Hashtags are wicked important. The point of hashtags is that they join together common conversation threads. So while it's nice to have a hashtag for an event, like a webinar or a trade show, don't lose your mind if it doesn't become a trending topic.

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

Take a cue from sites like UncommonGoods, which aggregates user-generated content for blog content. Aggregating comments in this manner not only feeds your blog, but it also lets you bring in reviews from all your online properties -- Twitter (don't forget to embed those tweets in your post), Facebook, the comments section of your blog and product pages, etc.

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

While millennials are spending less than Gen X and Boomers (Experian study of aggregate spending on non-essentials) they’re still buying. We go beyond identifying influencers through hashtags, profile descriptions, follower count and captions by using machine learning and artificial intelligence. Usually, sponsored posts hashtagged with #ad or #sp drop 15 to 30 percent in engagement. .

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How to Drive Traffic with Content Amplification

Hubspot

For example, search engines use pay-per-click (PPC) advertising , which means bidding on keywords to earn a placement at the top of search engine results pages (SERPs). Pinterest also has an Ads function, but you don't have to pay to distribute content — just make sure you use relevant hashtags when you're posting. Using hashtags that are industry keywords helps audiences discover your brand. 61% of marketers say that generating leads and traffic is their biggest challenge.