Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. The question now is.read the article!

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JULY 21, 2009

Tell me something interesting. You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone. Be interesting, funny, topical, conversational, and don't only talk about yourself.

Twitter 20

Twitter Web 2.0 RSS B2B 20

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. The initial blast is akin to speed-dating. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Forums (including bookmark and link aggregators). Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Show Me the Money—or at Least the Leads.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40