• BIZNOLOGY  |  MONDAY, JANUARY 22, 2018
    [Advertising, Media] Intentional inventing: own the intellectual property that leads the future
    Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.
  • CHIEFMARTECH  |  MONDAY, JANUARY 22, 2018
    [Advertising, Media] Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech
    Your marketing stack is the collection of all the different software you use in marketing (marketing automation, social media management, content management, CRM, advertising, DAM, video, SEO, etc.). The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. The Clios are so-last-century.)
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [Advertising, Media] Seven Things Marketers Need to Know About Lead Generation
    Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 19, 2018
    [Advertising, Media] How Do Media Mergers Like Disney and Fox Impact Digital Marketers?
    Last month, the Walt Disney Company announced plans to acquire 20th Century Fox in only the biggest and most recent of many mergers reshaping the media landscape. But for marketers, these media acquisitions also have the power to shake up the status quo. First, the benefits of media consolidation: Where marketing is concerned, bigger platforms tend to offer a better product. The Bad(ish): Mini-Monopolies and Little Advertiser Leverage.
  • CONTENTLY  |  THURSDAY, JANUARY 18, 2018
    [Advertising, Media] Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
    Snapchat would like to think of itself as an interactive multi-media platform, but its users disagree. But advertisers will balk if the 20 percent of users who regularly swipe over to the Discover feature dwindle. Social Trending content distribution facebook Instagram News Feed Snapchat social media The Daily Beast videoWhen someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Advertising, Media] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    Social Media. 10% of marketing budget is spent on social media . “ It found that they were spending roughly 10 percent of their marketing budget on social media in 2017. In five years, marketing leader said they expected to allocate about 18 percent of their budget to social media efforts. Continued investment in social media, whether through organic or paid efforts, needs to show quantitative ROI. Programmatic Advertising.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Advertising, Media] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    And that’s what plain text emails look like – a real email from one person to another, not a marketing piece or advertisement. . Buffer , a social media SaaS company, did this well – and they even added a photo, which I liked. . . I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. .
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Advertising, Media] Influencer Marketing: The Power of the “Micro-Moment”
    A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Once upon a time traditional advertising was the norm and it was effective; consumers would learn about the brands available to them and their products simply by what the brands themselves told them. They are immediately exposed to media from the moment they open their eyes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Advertising, Media] Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration
    Consumers feel overwhelmed by advertising from all angles while marketers struggle to make the most of ad formats and channels to best reach consumers, and the latest AdReaction report unveils a disconnect between how marketers and consumers perceive campaign success,” said Duncan Southgate, Global Brand Director of Media and Digital at Kantar Millward Brown.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Advertising, Media] How CMOs Are Helping Healthy Food Brands Secure Market Share
    The more conventional marketing strategies also aren’t direct enough, leading many experts to focus on content marketing and social media. Introduce new brands through creative social media campaigns. Brands in the health food space are forgoing the traditional launch strategies, like press releases, in favor of attracting interest across social media platforms. It’s important to master a few social media channels in the beginning, rather than on all of them.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Advertising, Media] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last. Many mouthpieces blame content marketing for an advertising campaign’s failure. Accomplished content marketing initiatives are rarely—if ever—measured internally the same way conventional advertisements are.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Advertising, Media] 13 Smart Brands Using Technology to Power Their Content
    Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 16, 2018
    [Advertising, Media] 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018
    Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. Marketing operates on a foundational set of principles that shift with turns in technology and society.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Advertising, Media] Which Content Syndication Networks Are Right for You?
    Ad-Supported – In this method, you could get rewarded for writing great content by receiving a percentage of the syndication service’s advertising revenue. Outbrain is a popular content discovery and marketing platform that helps your readers find out about your content by recommending it to top media outfits like CNN, Time, and ESPN. If you’re not already syndicating your content in one way or another, you really should be.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Advertising, Media] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    Social media and lead generation: two worlds that were not traditionally associated with each other. Without tested results, knowing how much time and money to invest in B2B social media for your business can be tricky to navigate. According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion. B2B Social Media Considerations.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Advertising, Media] Visionary briefings: How to lead with exponential growth
    This 30-minute on-demand Biznology webinar will show you how to take back leadership from the giant tech platforms that are winning the wars in advertising revenues, content displays, and escalating e-commerce. Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Lesson for leaders.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Advertising, Media] 27 Reasons Why Your Content Sucks
    Briana De Marco, Media Llama. We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media. ” Frank Strong, owner, Sword and the Script Media. Spencer X Smith, instructor in social media at the University of Wisconsin & Rutgers University; author, ROTOMA: The ROI of Social Media Top of Mind. Advertising & Public Relations.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 14, 2018
    [Advertising, Media] How Marketers Can Nurture Buyer Trust, and Why That Matters
    According to the 2017 Edelman Trust Barometer , trust in government, business, non-governmental organizations, and media fell significantly in 2017. Recent research regarding trust in advertising and marketing has produced mixed results, but many studies show that trust is a major issue for marketers. B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Advertising, Media] Only B2B - Untitled Article
    With the potential to give your content a viral effect, few content syndication websites give your content an exposure to their huge social media followings. Unspoken Publicity: Pros: While syndicating your content, oftentimes you are able to include Call-To-Action as well as links back to your website or social media handles in your author bio or within the copy of your content. Weighing the pros and cons of content Syndication. What is Content Syndication?
  • ALTITUDE BRANDING  |  FRIDAY, JANUARY 12, 2018
    [Advertising, Media] The Definite List Of The Best Blogs To Follow In 2018
    It covers topic such as SEO, online marketing strategies, social media marketing, content marketing…etc. From SEO and online advertising to social media and content marketing, we break it all down for professionals looking to get a competitive advantage over the competition! The ThoughtShift Digital Marketing Blog is on a mission to reveal all the very latest eCommerce strategies, trends and insights from digital marketing, SEO, PPC, social media and beyond.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Advertising, Media] What to Do When Your Content Falls Flat: 6 Ways to Recover
    This means digging into your social media engagement data and forming your own conclusions. Depending on who you talk to, it’s easy to come to the conclusion that pay-per-click (PPC) advertising and quality content marketing are two conflicting ideologies that cannot coincide. But in my opinion, PPC advertising can be extremely effective for improving the reach of your content.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Advertising, Media] How Content Marketing Can Save Your Digital Marketing Strategy
    Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. 56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Advertising, Media] Interview with Cory Munchbach
    Interviews Marketing contentmarketing Facebook Facebook Advertising Facebook marketing influencer influencer marketing Interview smm Social Media MarketingCory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Advertising, Media] Should Your B2B Company Be On Instagram?
    But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Coming up with ideas on content may be a struggle, but since you can now schedule Instagram posts in social media services, it’s easier to plan them in blocks at a time instead of remembering to post at regular intervals.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Advertising, Media] 4 Common Reasons You’re Not Closing The Deal
    Finally, updating your social media and blog often is a surefire way to gain legitimacy and traction with your customers, as 80 percent of purchase makers would prefer to learn about a company via their blog than traditional advertising, according to The Marketing Blender. It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Advertising, Media] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    . For a century, marketing and advertising were the same thing. In the past, a customer would see an attention-grabbing car advertisement on a billboard and go to a dealership. Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media. In 2018, social media channels such LinkedIn will have a bigger impact on the B2B buying process. .
  • HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [Advertising, Media] How I Learned the Hard Way Not to Associate My Company With Buzzwords
    A growth hacker might offer beneficial data-driven, high-value ad campaigns, or detrimental one-off social media services that didn’t scale. It describes why our process is all about removing guesswork and outlining strategies with clear, easy-to-follow reasoning, and advertising our scientific approach reflects that. "Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.
  • LEADCRUNCH  |  WEDNESDAY, JANUARY 10, 2018
    [Advertising, Media] How Technology Is Changing Sales and Marketing
    While marketers today do still focus on some of the same essential elements of advertising, the job is much different than it was before the age of the internet. Social Media – Social media platforms like Facebook and Instagram may have started out as a way for friends to connect and share photos and updates about their lives, but they have turned into one of the biggest and best ways for sales and marketing teams to advertise to their target audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Advertising, Media] How to Generate Leads with Webinars
    Go one step further by sending value-added emails in the days leading up to the webinar, where the webinar is advertised subtly alongside relevant or appealing content. First and most obvious, make it visible on all of your owned media channels. This includes pinned social media posts as well as your homepage. Consider promoting these blogs using content amplification or use paid advertising , such as Twitter, LinkedIn or Facebook Ads.
  • LEAD LIAISON  |  TUESDAY, JANUARY 9, 2018
    [Advertising, Media] Facebook + Automation = Success
    With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Many social media experts have ploughed time and effort into building a great audience, have lots of engagement, and have suddenly seen this drop. This is because the social media platform has been on rather a mission recently to drive businesses to use advertising services, and are limiting how many business page posts show in users feed.
  • HUBSPOT  |  TUESDAY, JANUARY 9, 2018
    [Advertising, Media] Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
    Last night marked the end of the event's two major media days, which concluded with a keynote from Intel. The keynote was titled "How Data Is Shaping Innovation of the Future," and advertised as a deep dive into how data is necessary -- and profoundly powerful -- to continue the growth and innovation of AI. It's my third day here at CES, and today marks the opening of the 2018 event to the public.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 9, 2018
    [Advertising, Media] Brand Advocacy: Everything Your Company Needs to Know
    Of course, when initiating and engaging your marketing efforts, brand visibility is usually being developed within your content, social sharing, advertising, etc. Thus, helping your brand become visible to larger audiences and increase revenue without having to spend on advertising or other traditional marketing initiatives. Now, of course, other marketing efforts like paid advertising can boost your company brand as well, but it can be seen as a compliment to your advocacy efforts.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Advertising, Media] Skyword Raises $25 Million to Support Our Vision for the Future of Marketing
    Advertising in Decline: Gradually and Then Suddenly. In the last decade, the advertising industry has struggled as consumers avoid, ignore, or opt out of ads altogether. Even digital-first new media companies like Mashable, Buzzfeed, and Vice are feeling the squeeze , unable to support themselves with digital ads much the same way print media suffered with the collapse of the print ad market.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 9, 2018
    [Advertising, Media] Video Storytelling Secrets From an Award-Winning Series
    What happened after the social media launch. What made the project particularly interesting, however, was what happened after the first video series was released into the social media wild. Given the quality of the content, a wide world of native advertising and licensing opened up – opportunities that were not in the original plans.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 8, 2018
    [Advertising, Media] B2B Marketers to Invest More in Programmatic Advertising in 2018
    Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically.
  • BIZNOLOGY  |  MONDAY, JANUARY 8, 2018
    [Advertising, Media] Six roadmaps multiply your exponential growth
    They’ll call it advertising and retail. Media roadmap. How can media and publishing regain its leadership? Instead of dying quietly, can media use a new technology inflection to soar upward — and lift the world with it? Can media add 21st century two-way publishing that produces personal success and prosperity that includes everyone — including the media? Disclaimer: All articles in Media 2025 are provided as-is for general information.
  • ALANIZ  |  FRIDAY, JANUARY 5, 2018
    [Advertising, Media] Social Media Advertising 101
    The post Social Media Advertising 101 appeared first on Alaniz Marketing. Digital Marketing
  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Advertising, Media] Interview with Sujan Patel
    Key Topics: Social Media Marketing, Content Marketing. I was in marketing back when it was really simple – you only have a few channels to choose from like e-mail, PPC or maybe some display advertising. They’ve got the continuity from the technology built into their products, so I go in using My Fitness Pal and went on to buy a pair of Under Armour shorts so they end up advertising to me without actually advertising to me.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Advertising, Media] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    Social media was something different than the web. What’s interesting is that chatbots are a much more functional kind of marketing — offering consumers service and utility — as way to reach consumers, rather than advertising, which is generally viewed as low or negative value in the eyes of the consumer. Imagine: you’re in a quarterly review meeting, and the CEO has a question about the performance of a social media influencer campaign.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Advertising, Media] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    Multilingual support in the voice space requires comparatively high effort to produce as opposed to more standard media, which means this tech primarily enables brands to “speak” to their current audience in a new, more conversational way, without actually expanding much. Languages, however, are far more complex than this, and this word-for-word approach has resulted in some hilarious advertising fails for brands throughout history.
  • HEINZ MARKETING  |  FRIDAY, JANUARY 5, 2018
    [Advertising, Media] Inside the acquisition: How and why Terminus bought BrightFunnel
    The first-day news is always buzzworthy on its own, but my interest is typically on what the news media call “the day two story” – which often focuses on why the news happened, why it is important, and what happens next. We can now report on account-based advertising, events, webinars, content, direct mail, you name it…and we can view this through the lens of our target accounts as well.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Advertising, Media] How to Create a YouTube Channel
    It's also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections. There, you'll be asked to fill in such details as a channel description, which you can optimize for discoverability -- more on that later -- as well as contact information, and links to your website and social media channels.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 4, 2018
    [Advertising, Media] Voice Search: Is Your Content Prepared for the Verbal Revolution?
    The application of machine learning to marketing is vast – from online recommendation engines to social media sentiment analysis. According to local SEO expert David Mihm, entity authority boils down to three major signals: a business’s name recognition locally (determined by online mentions), its reputation (do consumers and the media have positive things to say about it), and the level of engagement that business earns online.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Advertising, Media] Connecting at scale: is it possible?
    The vilification though is funny because while our societies have for the better part of a century complained and fretted about the manipulative nature of advertising and marketing, we’ve also emotionally invested in the stories that were told and the images that played out in front of our eyes. By Influencer Marketing, I am not talking about celebrities selling stuff on social media.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 3, 2018
    [Advertising, Media] The New Marketing: How to Manage a Media Arm Within Your Company
    2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Has your organization bought any media companies or even maybe built its own media arm? Either way, you’re probably curious about what it looks like for a brand to run a media organization. What’s the best way for the marketing and media teams to relate to each other? Think of your portfolio of media companies.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Advertising, Media] Community Management: A Social Media Expert Spills Her Secrets
    Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. Social media really is for socializing. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Onward & Upward: Go Behind the Scenes of Priceline’s Social Media. For example, I’m in charge of organic social, but I don’t manage our social advertising. Essential Social Media Tools.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 29, 2017
    [Advertising, Media] How to Attract Your Ideal Customer on Instagram
    While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty. If you want to advertise on Instagram and attract more attention to your brand, these influencers are your best bet. To explore the three building blocks Best-in-Class companies use to drive superior customer experiences through social media, check out this extensive research report by Aberdeen’s Omer Minkara.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 29, 2017
    [Advertising, Media] Where is B2B marketing headed? 7 predictions for 2018
    The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. Moreover, it turns out that the first place they look for solutions is not Google search and your website, but on social media. End-of-the-year predictions are a dangerous business.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 28, 2017
    [Advertising, Media] Digital Home Assistants Were Popular Gifts This Year. Content Marketers, Take Note
    Paid advertising isn’t yet available through Amazon’s and Google’s digital assistants, but it’s likely that these options will be incorporated as soon as these brands find a way to leverage paid content without hurting the user experience. In the meantime, brand marketers will find themselves engaged in a wild west of content marketing that will hearken back to the early days of social media, or even the Internet itself.
  • ALTITUDE BRANDING  |  WEDNESDAY, DECEMBER 27, 2017
    [Advertising, Media] SEO Trends: What To Expect In 2018?
    Instagram currently has over one million active advertisers , which is 5 times more than 18 months ago. This is especially true if you’re trying to drive some traffic from social media channels, as people tend to scroll their feed until their eyes catch something interesting – an image or a video. If there’s one thing that’s certain about SEO it’s that it keeps changing every year.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 27, 2017
    [Advertising, Media] Top 10 Content Marketing Predictions for 2018
    For instance, Arrow Electronics spent 2017 buying major magazine publishers and other media brands to diversify its content offerings. Cross-Platform Future in Focus report from comScore noted that mobile platforms accounted for roughly 70% of the time that consumers spend engaging with digital media. According to Nielsen , the top three most trusted advertising formats are 1) recommendations from family and friends, 2) branded websites and 3) consumer opinions posted online.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Advertising, Media] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    Call to action – owned media/conversion point to drive traffic to. Content marketing promotion can take many forms, such as sharing your published content on your social channels , enlisting the assistance of industry influencers , or incorporating native advertising and other paid promotional techniques. . Ready or not, 2018 is on its way.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Advertising, Media] 30+ Best Marketing And Tech Blogs To Follow In 2018
    With thousands of projects completed to date; they offer comprehensive multilingual content writing services, including business writing, web page content, articles, blogs, press releases, travelogues, case studies, whitepapers, and academic writing across print, electronic, and digital media platforms. Cktechconnect provides a variety of articles to help professionals and companies get their online marketing and social media sites, started, noticed and growing.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Advertising, Media] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    Listing Tool Management allows the retail store owners to list their products across different market places, social media channels and make them visible from one place thus there would be a drastic increase in sales outcome. Also Get Best Reviews of Hosting Services, WordPress Plugins and Online Software as well as Get information content of SEO, Social Media Tips, Technology update and Interviews. The universe of tech blogs is vast!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 26, 2017
    [Advertising, Media] How Your Local Service Business Can Soar with Google’s Algorithm Updates
    This includes blog posts and social media posts that answer questions that are important to your service area. Over the years, Chad has managed over $25 million dollars in paid search advertising. Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 25, 2017
    [Advertising, Media] A Year Full of ‘No Way!?’ Moments for CCO Magazine
    Also fun to read in the June issue – the interview with Jennifer Watson from The Weather Channel ( How The Weather Channel Does Social Media ). Most social media managers are hyper-aware of publishing accurate, appropriate social content online, but in Jennifer’s work accuracy can be a life-or-death situation. GE’s social media personality has long been a favorite of mine. 2017 will go down as the year contributors to the magazine repeatedly blew my mind.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Advertising, Media] How Content Marketing is Evolving Heading into 2018
    Content will be created with social media promotion in mind. Social media gives brands the largest platform to not only broadcast their content but to also have their content discovered by new prospects and potential customers. There are a few types of content that perform very well on social media: Micro-video content : The attention span on social media is small, requiring you to deliver your message in mere seconds.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Advertising, Media] 3 Tests That Can Save Personalization
    Consider that some of 2016 and 2017’s most controversial tech stories involved varying degrees of personalization propaganda bots tricked social media algorithms to influence what users saw. Going further, they can block targeted advertising by adjusting Google Ads Settings. Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Advertising, Media] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. Following an election that came to be defined on social media, 2017 brought ongoing investigations, the specter of impending social media regulation, and updates large and small to our favorite platforms. Social Media Marketing2017 has been quite a year.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 22, 2017
    [Advertising, Media] This Old Marketing Farewell Episode: Sometimes the End Is a Beginning
    Overall, we’re starting to see increasing consolidation of media. Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). There will always be good reasons to advertise. But I’d like to see more organizations advertise their content so that they could build their audiences that way, instead of just advertising for some kind of a product pitch or whatever. (As
  • HUBSPOT  |  FRIDAY, DECEMBER 22, 2017
    [Advertising, Media] Everything You Need to Know About Starting a Podcast in 2018
    Not only did they help publicize the podcast, but they also generously allowed me to ride on their social media coattails. If you have a narrow audience lacking depth or width and you just can’t sell advertisements or sponsorships, you can still make numbers work in your favor. I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency.
  • LAUNCH MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Advertising, Media] How Generational Shifts Affect the B2B Sales Experience
    Throughout the years, generations have led major shifts and changes in how entrepreneurs and business-people alike advertise, market and convert leads. Here are a few areas to focus on: Social Media : leverage social media as a platform to connect with your audience who are learning more about your product/service. Social media can’t be an after-thought, even for B2B companies. Check out our guide on how you can measure your social media marketing ROI.
  • KEO MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Advertising, Media] The State of Digital Advertising: Trends to Watch in 2018
    What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Use the data at your fingertips, both on- and offline, to help you determine what digital advertising strategies will help move them through your funnel until that fateful meeting with your salesperson.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 21, 2017
    [Advertising, Media] 6 Creative Audience Monetization Lessons from Celebrities
    Tons of media companies have sprung up with an audience-focused approach—and profited handsomely. Another obvious direct revenue model is the engagement of sponsorships and advertising. Again, here are two media companies working together to “ brandscape ” a mutually profitable customer experience. Today, the business model of a newly launched content brand looks a lot like many of the largest media companies out there. Come on, marketers.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Advertising, Media] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The film is accompanied by a quiz that generates a HumanKinda percentage based on the respondent’s answers; a Tumblr feed full of cartoons and statistics about busyness, time-saving hacks, and relaxation tips; and social media content that includes GIFs, memes, and videos.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 20, 2017
    [Advertising, Media] How AARP Media Sales Mastered a Trillion-Dollar Market with Native Content
    Over the last few years, native advertising has become a crucial part of brands’ business models. In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. The post How AARP Media Sales Mastered a Trillion-Dollar Market with Native Content appeared first on The Content Strategist. Brands Resources Webinar AARP Audience Engagement Content Strategy Freelancers Native Advertising trust webinar
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 20, 2017
    [Advertising, Media] Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
    Marketers in those days couldn’t have imagined how the Internet, social media, streaming video, and virtual reality would create new opportunities and challenges for their industry, much less how these channels would affect their brand positioning strategy. Shifting cultural mindsets (brands embracing the LGBTQ movement and featuring these lifestyles in their advertising).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Advertising, Media] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Personalization: Another six experts predicted that, whether in support of ABM or other marketing strategies, the use of personalized content—in email marketing, website content, even online advertising—will increase in 2018.
  • BIZNOLOGY  |  MONDAY, DECEMBER 18, 2017
    [Advertising, Media] Take the lead, deliver the future, and rise to the top in four stages
    If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their tech tracks people to sell targeted advertising with personalized recommendations to sell vendors’ products. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products. Lesson for leaders. Imagine the near future, the world of 2025.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Advertising, Media] Building Customer Loyalty: How and Why to Value Brand Loyalists
    There’s a very painful moment that happens for many social media managers working to grow their brand’s audience. Constant advertising, pitches, promotion—these tactics don’t generate value for your customer; they exploit impulse. Responses to reviews, comment sections on content pieces, or rapid answers to questions or comments on social media all suggest a level of reliability that is crucial for first interactions with soon-to-be loyal customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 14, 2017
    [Advertising, Media] Four Digital Marketing Trends in China To Know for 2018
    Meanwhile, the market for Internet advertising was 290.27 Baidu is trying to attract more advertising dollars by providing mobile-friendly features, such as call extension and enhanced CPC bidding on mobile, which has drawn marketers’ attention. When you run campaigns on mobile, remember to follow the guidelines outlined in Baidu’s Mobile Search UX Whitepaper for Advertising 2.0
  • JACKIE WALTS  |  WEDNESDAY, DECEMBER 13, 2017
    [Advertising, Media] Agency and Vendor Searches without Losing your Mind
    Ditto for a call center or advertising agency. Check out blogs and social media too. For advertising agencies, you can go to the AAAA website at www.aaaa.org. The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? Here’s some hints on how to replace a critical vendor without losing your mind.
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 13, 2017
    [Advertising, Media] Interview with Mari Smith
    Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?
  • THE POINT  |  TUESDAY, DECEMBER 12, 2017
    [Advertising, Media] Deloitte CMO Survey: Analytics Holding Marketers Back?
    The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. For example, TV advertising alone may be diminishing in significance, but it still makes up more than one-third of all media outlays. Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 12, 2017
    [Advertising, Media] CMOs Can Still Add Value to a Startup without Obliterating the Budget
    Guerilla marketing is the art of getting your message out there without spending money on expensive advertising. Free media is a beautiful thing and there are plenty of examples of viral stories. The story went viral after someone posted a picture of his note on the internet and the free media this act of generosity generated only cost the insurance salesman a few quarters, but his blatantly promotional good deed paid off.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Advertising, Media] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Automation of Account-Based Marketing campaigns through platforms like LinkedIn is becoming easier, as well, thanks to highly targeted paid advertisements. Anvil Media, Inc. Social media. . CoryWest Media / wiredPRworks | CEO. . .
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Advertising, Media] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Uniform Crime Reporting : The UCR Program has been the starting place for law enforcement executives, students, researchers, members of the media, and the public seeking information on crime in the US. Free Data Source: Marketing and Social Media.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Advertising, Media] Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen
    Expert in building strong organizations with a 360-marketing mix / demand generation programs including market research, social media, trade shows & events, digital, direct marketing, public relations, advertising, e-mail, analysis, CRM, marketing automation, SEO / PPC, creative brainstorming, sales / market development strategy and partnerships. By Matt Heinz, President of Heinz Marketing.
  • LEADCRUNCH  |  FRIDAY, DECEMBER 8, 2017
    [Advertising, Media] Why Storytellers Make Up The Best Sales Teams
    Social media is one of the strongest sources for your inbound efforts, which is a place storytellers thrive. I know it might sound silly, but despite how much we put into advertising, marketing, and data, the classic form of word of mouth advertising is still, by far, the most powerful. When it comes to building a sales team, a lot of us look at the wrong things.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 8, 2017
    [Advertising, Media] How to Show Off Your USP (Unique Selling Point) and Gain Conversions
    According to FastCompany , this is likely because site visitors share and remember more images and info on social media. This allows you to really hone in and specialize on that one unique area and develop a USP around it that will let you come up with unique taglines, marketing materials, and advertising that shows off your expertise in that area.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 8, 2017
    [Advertising, Media] The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
    Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators. HANDPICKED RELATED CONTENT: Social Media Mistakes: What Brands Should Do to Avoid Epic Fails.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 7, 2017
    [Advertising, Media] What B2C Strategies Can You Use in B2B Marketing?
    Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. B2B Paid Social Media Ads.
  • KEO MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Advertising, Media] Content Marketing in 2018: Trends & Predictions to Watch
    Advertising and media buying. Companies will continue to use social media content, blogs, email newsletters, in-person events, e-books and white papers, infographics, and webinars in their marketing strategies and campaigns. The media research giant Nielsen reported your customers feel the following: 82% trust recommendation from people they know. According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Advertising, Media] 7 Ways to Future-Proof Your Organization With Data Driven Marketing
    In this case, search engine optimization and pay per click advertising are key skills for the growth marketer represented by the diagram above. Measurement of new social media platforms is the one facet that marketing teams should focus on, for example. After all, investing in an Instagram analytics platform like Owlmetrics can help your team get the most out of one of the fastest growing social media networks in the world. The way prospects buy is changing.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 7, 2017
    [Advertising, Media] As Marketers Shrug at Snapchat, the Social Platform Tries to Prove Itself
    But as the company has grown and worked to develop its advertising platform , it is facing new challenges: While its strong performance among younger consumers made it an attractive platform in the first place, its struggles to build a broader, more diverse audience is creating limitations for Snapchat advertising opportunities. Those advertisers, by and large, see Snapchat as an optional marketing channel, whereas giants like Facebook and Google are seen as essential.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Advertising, Media] How to Measure Digital Marketing Metrics and ROI
    Research shows that email, social media, and websites are the top three channels for engaging with consumers. In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . Social Media. If it wasn’t already apparent that Facebook and other social media platforms are legitimate advertising spaces , Facebook recently announced that they are testing the removal of organic page posts in a few countries.
  • HUBSPOT  |  THURSDAY, DECEMBER 7, 2017
    [Advertising, Media] How to Get Started With LinkedIn's New Website Demographics
    Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. LinkedIn has provided helpful insights and ad tracking for some time now, allowing advertisers to view details about the composition of who this promoted content has reached. That said, the purpose may also be to help LinkedIn advertisers spend more effectively. Daily LinkedIn Advertising
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 6, 2017
    [Advertising, Media] How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
    Its growth mirrors the growth of live streaming as a destination of choice for both influencers and social media addicts, particularly in Asia. ” Yet despite Twitch handing brands a highly engaged community of millennial males tied up with string (or computer cables), few brands have moved beyond sponsorship and advertising—see Coke, Pepsi, Bud Light, Pizza Hut, Totino’s, Red Bull—perhaps still testing the waters to see what Twitch can do for them. (Or
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Advertising, Media] What Are 2018’s Biggest Content Marketing Trends?
    The hardest part of content marketing isn’t starting a blog or crafting a clever social media graphic. Per research by Orbit media, the publishing frequency of top bloggers over the past few years has decreased while the average length of their pieces has increased. It’s just advertising 101. They buy as much media behind it as possible. What big content marketing trends do you see for next year? Jake, New York.
  • LAUNCH MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Advertising, Media] In-House Marketing vs. Hiring a Marketing Agency
    To execute an integrated marketing plan, including messaging, strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, web design, social media, content development and more, would require multiple employees with specializations in several different areas. overall strategy, messaging, social media, SEO, email marketing, marketing automation, content development, etc.).
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Advertising, Media] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .
  • BIZNOLOGY  |  MONDAY, DECEMBER 4, 2017
    [Advertising, Media] How exponential growth publishers can accelerate digital wealth
    Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? The new architecture for these advances is described in the Media 2025 series: Multiple shared life spaces. These platforms’ revenues come from advertising. Disclaimer: All articles in Media 2025 are provided as-is for general information. Lesson for leaders.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 1, 2017
    [Advertising, Media] 2017 Retrospective: Things I Didn't Predict
    Those firms continue to dominate life online, and advertising and ecommerce in particular. But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government. It’s the time of year when people make predictions.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 1, 2017
    [Advertising, Media] Marketing in 2018: Here’s What Prognosticators Predict!
    Chad invokes the leading trends in technology – AI and blockchain – predicting that they will have a big impact on analytics and paid advertising, respectively, but the prediction that caught my eye was “Media Companies Will Start to Take Significant Market Share from Agencies Globally.” CMO Essentials agencies AI B2C Machine Learning marketing trends 2018 media companies
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 1, 2017
    [Advertising, Media] Excite, Don’t Overhype: How Marketing Promotion Can Help Manage Consumer Expectations
    Stoking consumer expectations has been employed for decades as a successful advertising strategy. And today’s consumers aren’t relegated to whining about their disappointment to their friends: They have social media, online reviews, and other digital avenues to fan the flames of their own negativity. You know the feeling: After everyone raves about the latest superhero movie, you decide to go check it out for yourself. You enter the theater expecting to be blown away.
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 30, 2017
    [Advertising, Media] 4 things marketers should do about GDPR now (other than panic)
    According to a study by the World Federation of Advertisers , 70% of marketers in global organizations said marketers in their companies were not fully aware of GDPR’s implications. Consider more social selling; encourage your sales teams to share content via social media, rather than relying only on email. The following is a guest post by Stella Goulet , CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Advertising, Media] Top B2B Marketing Services for 2018
    For the greatest impact, growing companies will leverage techniques such as content marketing, ongoing website development, online advertising services , SEO, SEM, mobile, and social media marketing. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Advertising, Media] 3 Ways Automation Can Accelerate Event Growth
    Social media ads , marketing campaigns, and content management all required multiple team members to track, log, and execute. Social Media Marketing. Use your engagement platform to help free up your creatives’ minds by scheduling nurture campaigns and advertisements in advance. Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs.
  • SNAPAPP  |  THURSDAY, NOVEMBER 30, 2017
    [Advertising, Media] 8 Refreshing Ways to Stay Creative When You’re on a Marketing Team
    There are brilliant marketers and advertisers at work all around you, even if they’re not anywhere close to your industry or marketing niche. . Maybe these bold colors inspire you to liven up your old case study template, rethink your webinar branding, or make your social media posts stand out from the crowd. . Thinking creatively and producing new original content is often what we sign up for when joining a marketing team.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Advertising, Media] Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers
    Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. More and more companies are empowering their employees to act as marketers on social media: to share marketing messages, increase engagement, and drive sales. Social selling refers to sales people’s use of social media to interact with prospects. Today’s buyers have higher expectations than ever before.
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