[Advertising, Media] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. Some of the most effective outbound marketing tactics include Account Based Marketing , email marketing, LinkedIn outreach, advertisements on social media sites, and phone calls.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Advertising, Media] Why It’s Time to Rebuild Traditional Marketing Teams
    One person works on product marketing, another handles social media, someone else writes copy, and so on. In his recent article about the importance of paid distribution , Contently editor-in-chief Joe Lazauskas brought up a crucial point about why certain brands struggle with content marketing: Content marketing programs are often silo’d within an organization, cut off from paid marketing programs and advertising budgets.
    [Advertising, Media] The Marketing Automation Terms You Need to Know
    It uses social media, SEO, content marketing, events, blogs and more to create brand awareness and attract new business. A type of internet advertising where a company places an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement. The most common example of PPC advertising is Google AdWords. A marketing automation platform will measure your PPC advertising as part of campaign analytics.
    [Advertising, Media] How to Manage an Account-Based Sales Team
    This means keeping an active social media presence and building your brand’s awareness as an industry thought leader. In my organization, one of our greatest successes came from changing our team dynamic to include organized weekly sprints, which created accountability by setting quotas for not only sales but also marketing and advertising. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently.
    [Advertising, Media] Outbound vs. Inbound Marketing? What You Should Know
    Every day, potential buyers see more than 5,000 advertisements and brand exposures. Effective inbound marketers leverage search engine optimization , content marketing, social media and more to reach prospects where they are online. LinkedIn is the top social media site for B2B lead generation. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more.
    [Advertising, Media] Reviews Matter
    During the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in the world.
  • HG DATA  |  TUESDAY, JULY 18, 2017
    [Advertising, Media] Target Your B2B Display Ads More Effectively with HG Audience
    We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising. HG Audience segments allow B2B marketers to hyper-target prospective customers or entire market categories with online advertising based on the installed technologies and other business needs and conditions tracked by HG Data. HD Audience Overview.
    [Advertising, Media] 4 landing pages every smart retailer uses
    Cookware brand Le Creuset created a landing page to advertise its new Cassadou pot. Post about the event on social media, send emails about it to your various contact lists and put it on your online calendar. Satellite radio provider SiriusXM recently created a landing page advertising a special reunion concert. Offer printable coupons to social media followers. Email marketing is a powerful tool for driving customers to your website.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Advertising, Media] Marketers: This Is Why We Can’t Have Nice Things
    A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media placement. Remember when content first emerged as the antidote to disruptive advertising and direct marketing? Before content, if you were a marketer you were primarily using email and advertising to gain prospective customers. The next evolution of marketing is upon us.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Advertising, Media] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    It's possible to create exceptional video content with a smartphone and limited skills -- you just need to make sure you're creating one for the right purposes and media. If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • CONTENTLY  |  MONDAY, JULY 17, 2017
    [Advertising, Media] The Biggest Trend in Content Marketing Right Now
    “The truth is, we believed it as well, but if you don’t push your content in the good old fashioned way—and that’s not TV anymore but paid social media marketing—if you don’t push it they won’t see it. As a result, content marketing programs are often silo’d within an organization, cut off from paid marketing programs and advertising budgets. Vanity Fair.
    [Advertising, Media] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    ” Moz’s Erica McGillivray agrees: “In times of crisis, we turn to social media for news, for eyewitness reports, and for safety check-ins for ourselves or those we care about. As if you put your social media on automation and left it like Wall-E, running until the end of time. That means ads are paused as well—no promoted posts, no advertising. After all, with the capabilities of social media, that’s exactly what you’re doing.”
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Advertising, Media] 9 Brands That Thrive Without a Traditional Marketing Budget
    “Brands So Popular They Don’t Need to Advertise!” “10 But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. I know what you’re thinking: “Of course doughnuts don’t need advertising!” Today, you’ll find the Huy Fong Foods brand on most digital media channels, but CEO David Tran insists , “I don’t advertise, because I can’t advertise.”. He considers it free advertising. Advertising Branding Daily
    [Advertising, Media] Traditional SEO is Dying
    It’s a bit like the famous quip , “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Relevant, quality content and a good content distribution strategy matter, particularly at a time when users are increasingly directed to content through non-search channels like social media. I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Advertising, Media] Is Programmatic Display Good for B2B advertisers?
    This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. This constitutes around three quarters of the total media spend in programmatic channels.
    [Advertising, Media] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend. There is an opportunity cost to not advertising on these channels.
    [Advertising, Media] Is Organic Social Reach Dead?
    Organic reach is not working as well on social media, and that's because social media sites have discovered the profitability attached to sponsored content programs. With money on the line, these social media platforms are giving those companies and brands that want to pay to get in front of their target audience priority over those that continue to put content up on their business pages and hope that it continues to attract prospects plus retain existing fans and followers.
    [Advertising, Media] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    If they do engage in a conversation, ActiveDEMAND adds the full transcript to the contact’s history timeline in the ActiveDEMAND database, in addition to all their user engagement like web visit data, email interactions, phone calls, social media clicks, and all the other channels ActiveDEMAND tracks. ActiveDEMAND Integrates Seamlessly with Olark.
    [Advertising, Media] The Importance of Market Attribution for Agencies
    Market attribution – or marketing attribution – is determining the media channel driving purchases. History such as where they came from, what they engaged with on your site is appended with other channel activity like social media, email and tracked phones. The goal of marketing attribution is to quantify each advertising influence impression regarding a buyer’s choice of purchase. Social Media. Why Agencies Need Market Attribution.
    [Advertising, Media] Lexer Grows Its Customer Data Platform from Social Listening Roots
    Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Customer Data Platform vendors come from many places, geographically and functionally.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Advertising, Media] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Vertical Measures | Paid Media Supervisor. . . Orbit Media | Co-Founder/ Strategic Director. . . BrightSpark | Social Media Strategist. . . Don't forget to use the available functions of Social Media too: Twitter polls, Facebook reactions, Instagram double taps (however much they may be hated)! Use this to your advantage in social media, especially if your competitors are churning out static content. Zazzle Media | Founder. . .
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [Advertising, Media] 6 Viral Video Marketing Examples That Will Never Get Old
    Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement. Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Oh, hi there. Have you heard the news about video?
    [Advertising, Media] A Resource Guide to Marketing Content Success
    The Ultimate Guide to Marketing With Infographics by Unbounce is a good e-book that covers how infographics can help your content get more engagement and how to promote it once it’s published (which includes tips on what code to use to foster social media sharing). How to Tie in Social Media to Blogging. Ogilvy on Advertising , published in 1985, is one such work. Do you want to sharpen your skills in marketing content but aren’t really sure where to start?
    [Advertising, Media] Report: Marketers are Using Multiple Digital Channels to Increase Sales
    According to new research , marketers are continuing to invest in multiple digital advertising channels, and revenue growth continues to be a top priority. The “What Advertising Effectiveness Means to Modern Marketers in a Digital World” report from Econsultancy and Research Now recently discovered that marketers distribute their advertising budgets across several different digital channels. Industry News Performance Measurement marketing sales social media
    [Advertising, Media] Digital Marketing Trends for 2017
    Most expenditures were allocated to websites, digital advertising, and digital commerce, while “pure digital marketing investments remain a top priority.”. Content that is compatible with Twitter, LinkedIn and Facebook, because these social media networks are where people consume, spread, and discover content. Big data has made it possible for brands to personalize content and target their specific audiences with advertising and marketing.
  • PUREB2B  |  TUESDAY, JULY 4, 2017
    [Advertising, Media] Where’s Mobile Marketing Headed in 2017?
    More importantly, marketers can expand their reach through different channels like websites, email, social media, mobile applications, SMS, and MMS. The year 2000 was the birth of SMS as a mobile advertising channel, but the first ever SMS was sent in in Finland back in 1992. Finland was also the site of the first mobile advertising activity. Because it’s such a flexible channel in terms of time and location, marketers hailed SMS as the seventh mass media channel.
    [Advertising, Media] The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope
    I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Remember, this isn’t just about selling advertising to reach consumers during the purchase process.
    [Advertising, Media] Learn How To Use Quora Ads for B2B User Acquisition
    Rodrigo: Yeah, and as marketers, I know we’re always hunting for a good channel, better channels, and I heard you’re a big fan of Quora for advertising. Pretty cool they also rolled out App Installs as well for mobile advertising. Similar to any other social or app platform, you can start advertising right away or set a fixed timeframe. It’s not as if you get to choose which questions you’ll advertise against?
  • HUBSPOT  |  MONDAY, JULY 3, 2017
    [Advertising, Media] June Social Media News: Snap Map, Twitter Revamped & More
    June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. 9 of the Biggest Social Media News Stories This Month.
    [Advertising, Media] Ten tips for customer reactivation
    Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. So don’t forget the other options available—telephone, postal mail, mobile, retargeted display advertising, social media, your website—and add them to the mix to broaden your reach and keep your customers interested in your messaging. Are you looking for the best ways to reactivate dormant customers and reduce churn?
    [Advertising, Media] Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts
    In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. That’s why you need a content marketing strategy for your blog and social media posts. In the rush to create new content for social media, it’s easy to fall into the trap of just creating as much content as possible, and waiting to see what “pops.”
  • PUREB2B  |  WEDNESDAY, JUNE 28, 2017
    [Advertising, Media] Pure Incubation Again Named One of the 50 Fastest Growing Companies in Massachusetts
    500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. Pure Incubation makes The Boston Business Journal Fast 50 List for the second year in a row. Topsfield, MA. Pure Incubation , a leader, and innovator in the marketing technologies sector is pleased to announce their inclusion in The Boston Business Journal ’s 2017 Fast 50 List. This list honors private businesses in Massachusetts with the fastest revenue growth over the last four years.
    [Advertising, Media] How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
    Basically, the browser automatically purges cookies from websites you don’t use—meaning after a month of inactivity, sites can’t use that data for re-targeting programs and other behavioral/identify-dependent advertising. Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. ” The result is that Google can set standards for digital advertising that align with their best interests.
    [Advertising, Media] Facebook Marketers need to take a hint from Wonder Woman
    ” The Q2 2017 Sprout Social Index found that whopping 86% of consumers want brands to be honest on social media — more than any other “want” listed. Just last month they released a new advertising algorithm update that reduces links to low-quality web pages. Sellas is an in-the-trenches digital marketer & Owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, JUNE 28, 2017
    [Advertising, Media] The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
    Social media promotion. Initially, we saw a big spike in the post’s overall page impressions, as well as requests for product demos that were driven by a call to action (CTA) placed at the bottom of the page: But, there was a catch: It appeared that this spike was largely driven only by the supporting pieces -- the email, social media, and accompanying blog promotions. Advertising Content Marketing Daily
    [Advertising, Media] Naked Content? Consider the Bigger Mix.
    Years of spam, impersonal mass distribution and mass media lacked authenticity and connection. The gold rush to editorial calendars, newsrooms and rich media ushered in a renaissance of improved and even great content and assets. Media. “ Content marketing ” is one of the most important, yet overused, B2B marketing terms in the last 5–7 years. On one hand, it is a term that has been so overused that it is almost meaningless.
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Advertising, Media] Slow and steady content-creation wins the Google Search race
    Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing.
    [Advertising, Media] Cannes Lions 2017 Sights, Sounds And More
    Take a stroll with her from the Palais to the Cannes Oracle Deck, the heart of where marketing and advertising leaders converged to celebrate creative achievements and innovation during Cannes. Opportunity comes in many guises," Tina Brown, CEO & Founder at Tina Brown Live Media. ” Additional findings of the research, which was from The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and J.
    [Advertising, Media] How to Qualify Opportunities with Lead Scoring
    Online advertising? Social media? All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales. Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. You have a bevy of potential customers interested in your products or services, but are they ready to make a purchase?
    [Advertising, Media] How to Build a B2B Marketing Team
    However, it’s not clear where functions like email marketing, social media management, influencer outreach, and paid online advertising fit into the model. At this stage of growth, the company (now at roughly $8-12 million in revenue) is likely quite active in social media marketing, content creation, PR, and graphic design. One of the most critical aspects of creating a roadmap for business growth is staff planning.
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Advertising, Media] The True Power of Contextual Marketing
    So, you complain about the heat on social media. Because the advertisements you’re posting are specifically targeted, personalized, and strategically positioned at the time that your customer is about to purchase, conversion rates will be higher , and your sales figures will increase. The marketing team then came up with a fun idea of creating social media polls to get consumers to vote on the new Peanut M&M flavor.
    [Advertising, Media] Top Digital Marketing Agencies in Phoenix | KEO Marketing
    Also, in 2016, according to Gartner, marketing leaders allocated more money to their digital commerce, websites, and digital advertising than other marketing categories. In 2016, she joined the Forbes Agency Council, an invite-only group for advertising, creative, public relations, and media strategy executives. The Top 20 Social Media and Top Web Design Firms awards (2013-2016) and top Interactive Marketing Firm Awards (2013-2015) from the Phoenix Business Journal.
  • ACT-ON  |  MONDAY, JUNE 26, 2017
    [Advertising, Media] The Artificial Intelligence Impact: Friend or Foe to Marketing?
    Remember the story of a teen whose father found out she was pregnant because her shopping patterns at Target triggered advertisements for pregnancy items? DK New Media. CEO, Broadsuite Media Group. The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Advertising, Media] Facebook ads vs Google adwords: 7 key criteria to decide
    Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. And the advertiser with the most competitive bid for that keyword. MEASUREMENTS: Media or social? Because Facebook is more interest-oriented, it is more of a top of the funnel-advertising solution.
    [Advertising, Media] Courting Controversy: Determining Your Marketing Ethics When Approaching Provocative Topics
    ” The campaign consisted of large print advertisements that juxtaposed photos of animals living in horrendous factory-farm conditions with gruesome images of Nazi concentration camps during WWII. ” PETA received negative backlash from the community, as the Holocaust is a subject that most people would never consider using on print advertisements to make a point. If this audience consists of younger users, perhaps targeting them on social media will be the most effective.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Advertising, Media] What We Learned From Spending $100k On Facebook Ads
    We received a small grant to kickstart our advertising initiatives, and had the opportunity to spend two full days with one of their ad reps. In fact, it performed in the same neighbourhood as our other digital advertising initiatives. We've also focused a lot more of our ad buys on video assets instead of advertising our free trial. Lesson 5: The one-two punch of video advertisement. Lesson 9: Advertising is still top of the funnel. Social Media Daily
    [Advertising, Media] Does Influencer Marketing Live Up to the Hype?
    As I scroll through my social media feeds before bed every night, I am bombarded by a plethora of products. It’s not just the targeted ads that social media algorithms have concocted for me–I’m talking about influencer marketing ads. However, take the time to make sure the selected influencer, the advertisement, and your brand all align to tell your story rather than their story. Social Media Marketing
    [Advertising, Media] How to Increase Conversions: 10 Tips to See Positive Results
    Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Emails , advertisements (online and offline), and social campaigns should have a similar look and feel. In this exciting new digital age, social media has impacted customer behavior in a way that creates multiple challenges for marketers. As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form.
    [Advertising, Media] Customer success: 3 Off-beat tools for small businesses
    One major focus of your advertising strategy should be to reduce the friction for a customer to share your product with their friends. So without a single dollar spent, CD Baby suddenly received the best kind of advertising: positive word of mouth. By Kiki Schirr, {grow} Contributing Columnist. On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent.
    [Advertising, Media] How to Improve Your Business Branding with Content
    Content is More Than Advertising. One mistake that many businesses make, is treating their content like a giant advertisement for their product or services. So you have all this great content that does not read like a giant advertisement, answers questions related to your industry, with an authentic and transparent voice. This content needs to be seen by the world of course, which you use SEO, email blasts, and your social media business accounts to promote.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Advertising, Media] Which B2B Media Platform Matches Your Mission?
    B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. Finally, dive into the various media platforms to find your ideal channel mix and accomplish your mission. Your Media, Your Mission. The post Which B2B Media Platform Matches Your Mission?
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Advertising, Media] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Digital and Online Reputation Management by Chris Abraham of Gerris for The Social Media Monthly. The synergy between social media and search. The post Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time appeared first on Biznology.
    [Advertising, Media] KEO Marketing Inc Featured In Forbes CEO, Sheila Kloefkorn, Profiled as a Forbes’ Top Western U.S. Women Business Leader for Second Year in a Row
    The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017. The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing, account-based marketing and more. PHOENIX, Ariz.,
    [Advertising, Media] Three Steps to Creating a Culture That Embraces Metrics That Suck
    Do we spend more time touting media impressions than digging into where our digital journeys are broken or could be improved? Or, maybe your media is too focused on a persona versus those who are actively searching for you. “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” Ellen Degeneres. SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO CONTINUE THAT COUNTS.”
    [Advertising, Media] Amazon Buys Whole Foods: It's Not About Groceries
    This is already happening: every dollar spent on pay-per-click search or social advertising is essentially a dollar the network spends on the owner’s behalf, based on data only the network possesses. Non-network advertising media are first in line, of course, although they’ve been losing ground at an alarming rate.
    [Advertising, Media] How To Get Heroic At Cannes Lions 2017
    As digital tools transform business at lightning speed, marketers and advertisers must identify opportunities others don’t see and act on it in the face of uncertainty. Join Jennifer Renaud CMO, Oracle Marketing Cloud and Kristen O’Hara, CMO, Global Media, of Time Warner Cable, as they discuss how they are empowering their teams create heroic marketing moments for growth.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Advertising, Media] Your Customers Called. They Want You to Know These 6 Things
    And, like any human interaction, what you say (your advertising , even your content), is less important than what you do (your customer support and other customer-touch activities). The advertising says: “We put you first” … but then the actual service does not. I expect you to reply within an hour on social media. Businesses are changing how they think. For years ― decades even ― companies have been focused on their products.
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing, account-based marketing and more. KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. PHOENIX, Ariz.,
  • VIDYARD  |  THURSDAY, JUNE 15, 2017
    [Advertising, Media] 3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram
    Mark Robertson, Co-founder of Little Monster Media Co., Advertising guidelines for YouTube and Facebook. Would you write the same birthday card to your Grandma May on her 80th birthday as to your nephew Sal on his 8th birthday? I would bet not. Because they have different tastes and are looking for different things. Sure, they’re both birthday cards but you can’t just reuse the same card for a different purpose.
  • TERMINUS  |  THURSDAY, JUNE 15, 2017
    [Advertising, Media] The Stages of Account-Based Marketing Orchestration
    Since you know exactly who your buyers are based on the research you’ve done, you can connect with them on the channels where they are most active: email, social media, advertising, video, events, direct mail — the sky is truly the limit! We’re using our own advertising platform to launch display ads at contacts in our target accounts. What is Account-Based Marketing Orchestration?
  • ACT-ON  |  THURSDAY, JUNE 15, 2017
    [Advertising, Media] How to Create Content Unicorns and Ignore the Donkeys
    Another one is advertising. I’ll give you an example with paid social, Facebook advertising. A company will say, ‘Oh, I’ve got 10 posts a month, and I’ve got $1,000 to spend on social advertising. It’s a great topic for me because I sell AdWords and pay-per-click advertising. You instruct your social media manager: Once a week I want you to share this thing.
    [Advertising, Media] The Importance of Storytelling
    The evolution of the internet and specifically social media has challenged brands to change how they market to consumers. Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Bear in mind this is more than a one-time pitch; you need to build your story across multiple channels amidst today’s rapidly-evolving marketing landscape.
  • CONTENTLY  |  TUESDAY, JUNE 13, 2017
    [Advertising, Media] 3 European Martech Trends Affecting Brands in 2017
    Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. The ultimate goal of advertising is delivering the right message to someone at the right time. This changes how we think about media, operate it, and learn from it.”
  • BIZNOLOGY  |  TUESDAY, JUNE 13, 2017
    [Advertising, Media] The art of narrative storytelling via social media marketing
    I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Then we remember that paid advertising based on clicks and views and direct conversions is what everyone is throwing their money at these days — and for quite some time! Done right, both social media engagement and influencer outreach are personal, person-to-person.
  • HUBSPOT  |  TUESDAY, JUNE 13, 2017
    [Advertising, Media] The 10 Best User-Generated Content Campaigns on Instagram
    We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. UGC isn't paid for, and its authenticity makes the user the brand advertiser as well. There's been broad debate and outcry over the excessive use of photo editing in marketing advertising -- centered around its impact on the young women consuming magazines and images on social media.
    [Advertising, Media] The average enterprise uses 91 marketing cloud services
    There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I want to highlight some data from her analysis of “the cloud” and its accelerating change across enterprises. This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017.
    [Advertising, Media] Four Unique Features Found In Baidu Paid Search Management
    In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. In Baidu paid search advertising this is not the same case. Therefore, there can be more variety in Baidu advertising keyword match types.
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Advertising, Media] Internet Ad Spend is About to Surpass TV Ad Spend [New Report]
    Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. Advertising. In her report, Meeker predicts that in 2017, spending on internet advertising will surpass spending on TV advertising for the first time -- and eventually exceed $200 billion. The State of Internet Advertising in 2017. The Future of Online Advertising Is Mobile.
  • VIDYARD  |  FRIDAY, JUNE 9, 2017
    [Advertising, Media] How to Choose the Best Music for Your Video Marketing Projects
    not broadcast or large company advertising), and approximately $300-$1000 for a quality composer to create an original score for a short video. These days, many small and larger scale media producers choose to use a music library with detailed search functions to find music for their videos. Music is one of the most powerful catalysts for creating an emotional connection with your audience.
    [Advertising, Media] Digital Assistants are Going to Change Your Marketing Life
    Heather Pidgeon, VP of Media at the digital agency Genuine , said that voice-driven search is beginning to change how her firm approaches SEO, but that the market for voice search hasn’t yet hit its inflection point. “Now that it’s becoming more commonplace, brands and advertisers are interested but don’t really know how to work it yet,” Pidgeon says.
    [Advertising, Media] How to Assess the Relevancy of 3rd Party Intent Data
    This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. Public data from social media networks, i.e. Twitter. As I mentioned above, certain B2B content communities/media companies can provide you with individual/contact-level intent data based on consumption of highly relevant content.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Advertising, Media] How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
    Was our social media strategy as built out? HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. While we still oversee social media and advertising in-house, we now manage a consistent cadre of freelancers: four to five writers, one to two videographers, and two to three designers.
    [Advertising, Media] The 3 Most Effective Ways to Grow Your Email List
    Social media advertising. I was surprised to see social media advertising at the top of this list, but it’s certainly a tactic we’ve been using to help Contently clients grow their email lists. Brands Social buyer personas content marketing email newsletter seo social media advertisingAs a content strategist, I ask people about their content marketing goals every day. Sometimes I almost feel like a fast food worker.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Advertising, Media] The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups
    You're probably already killing it using social media, paid advertising, and other digital tools and techniques. We did this recently at Hawke Media with a new initiative called The Nest. We reached more than 2,800 new customers in person, as well as hundreds of thousands of people on social media. At this point, everyone knows that e-commerce is no longer "the next big thing" -- it's the current big thing.
  • EXO B2B  |  WEDNESDAY, JUNE 7, 2017
    [Advertising, Media] Make memorable content, or keep wasting your money
    Knowing that word of mouth generates more than twice the sales of advertising, according to McKinsey & Company, how can we get people talking about us, to share our stories and facts? In this age of social media, you want people to share not only with their close friends but make it public! Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip.
    [Advertising, Media] 6 types of content your readers hate
    When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, it’s easy to take advantage of an inappropriate hashtag because you don’t know its origins or to accidentally use insulting imagery in an advertisement. People are much more aware of advertisements, especially “native” ads. The same goes for sponsored posts on social media.
    [Advertising, Media] Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
    In fact, a lot of brands have already talked and written about decisions to prioritize Instagram Stories over Snapchat for ephemeral messaging and advertising. Media is visible to the public, unless you make your Instagram or Snapchat account private. When compared to Snapchat, where brands had to create new followings from scratch, Instagram offers some brands greater reach and scale to connect with people on social media. Social Media
  • 6SENSE  |  TUESDAY, JUNE 6, 2017
    [Advertising, Media] “What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales
    For example, with a digital advertising campaign, don’t try and link it to revenue. Marketers were able to identify accounts in the market for a specific product or solution, pass leads onto sales and target media campaigns to these in-market accounts resulting in: Marketing qualified leads (MQLs) converting to opportunities at a 75% higher rate. If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI.
    [Advertising, Media] How to Make Your Content Stand Out in 2017: Three Expert Tips
    You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. As with the explosion of blog content, the volume of brand social media updates has grown dramatically over the past few years as well. Fortunately, social media advertising is still affordable for most businesses.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Advertising, Media] How to Work with Influencers: The Ultimate Guide
    Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. For example, if you want to increase your social media following on a specific channel, you can ask participants to post a photo on Instagram with a caption about the giveaway and a branded hashtag. Social Media Daily TacticalHow much digital content do you consume on a daily basis?
    [Advertising, Media] Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the.
    It has been rigorously tested by major advertisers and media platforms across the industry and has garnered glowing reviews. The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017.
    [Advertising, Media] Marketing Planning Process for Professional Services
    Print Advertising. Examples of online marketing: Social Media. Online Advertising. Social Media – Adding or upgrading your firm’s social media profiles is often required. For reoccurring elements such as advertising, estimate a single instance then multiply by the frequency. Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients.
  • ACT-ON  |  FRIDAY, JUNE 2, 2017
    [Advertising, Media] Summer Marketing Strategies to Make Your Business Stand Out Online & Offline
    Consider the following ways to “holiday-ize” your marketing, and, who knows, maybe you’ll even catch the eye of the local television news or print media to get some free press. Advertise the special on your website, social media channels, and in your store. Printed flyers, online promotions, social media campaigns, and other avenues are part of the benefit of event marketing. Summer is just around the corner and spring is in full bloom.
    [Advertising, Media] Marketing with Video Content in the Digital Age [Interview]
    It’s widespread in that most major brands and advertisers are interested in trying out new formats. Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. Relatively speaking, the budgets have continued to shift from linear TV spend, but we see these as just the breakdown of a more fundamental trend in general advertising growth.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Advertising, Media] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    One of the biggest challenges B2B marketers face is measuring the success of social media marketing. On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. However, many B2B marketers are stuck in the rut of thinking about social media as just a top-of-the-funnel tactic, or they’re too caught up with surface-level metrics such as how many followers and friends they have. billion was spent last year on social media marketing.
  • HUBSPOT  |  THURSDAY, JUNE 1, 2017
    [Advertising, Media] 10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)
    9) Advertising Salespeople. Why: As advertising shifts away from print and TV and towards web and social media landscapes, people simply don't need to be managing those sales for marketers who want to buy ad space. AIs can do some of this with title suggestions, writing prompts, and automated social media messages, but blog posts, books, movies, and plays will likely be written by humans for the foreseeable future.
  • TERMINUS  |  WEDNESDAY, MAY 31, 2017
    [Advertising, Media] Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing
    Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.” Display advertising functions as an “always on,” full-funnel marketing tool.
    [Advertising, Media] STOP: Don’t Use Influencer Marketing Without Reading This Post
    There’s nothing illegal about sponsored content or influencer marketing, unless it’s not clearly labeled as advertising. Second, work with a practicing attorney who specializes in social media law (like Sara F. Require influencers to disclose the sponsored nature of the content on each blog post, in each video, and as part of every social media post about your brand. By Kerry Gorgone, {grow} Contributing Columnist. Influencer marketing is more popular than ever.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Advertising, Media] May Social Media News: The Fight Over the Disappearing Message Continues
    Snapchat versus Instagram isn't all that's new in the social media world this month. 13 of the Biggest Social Media News Stories This Month. Here's the demo video from Snapchat: Now that Snapchat is part of a company in fierce competition with much larger social media apps, it's doing all it can to be at the cutting-edge of innovation to keep users engaged on the app. That's the largest social media IPO since Twitter's back in November 2013.
    [Advertising, Media] New B2B Persona Research From Salesforce and LinkedIn Study
    If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption. Now in the limited media era, there was only so much media that could be created, and it was only able to be set up by those who had the capital to do so, which means businesses. Then there was the distribution of media, which had to go through a preexisting distribution network, which said you had to pay for it.
  • BIZNOLOGY  |  TUESDAY, MAY 30, 2017
    [Advertising, Media] The salesmanship of influencer marketing
    Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitterIf you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention.
    [Advertising, Media] 10 B2B Marketing Presentations to Favorite on Slideshare
    Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world.
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Advertising, Media] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    In fact, 93 percent of B2B marketers report social media as their No. Leave comments on posts; share work that they publish to the social media platform. million, and Marketing and Advertising has 14.4 For example, if you’re targeting marketing managers, you’ll probably want to be seen on the Marketing and Advertising channel. Marketing Strategy Social Media Marketing LinkedIn linkedin sharing social media social media marketing Viral content
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Advertising, Media] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    That’s why an intelligent use of online advertising and retargeting – across mobile, social, display and video – is the answer for many ABM teams. Advertising in ABM is very different from the broad ad campaigns that blanket websites where some of your prospects may or may not spend time. Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle.
  • NUSPARK  |  SATURDAY, MAY 27, 2017
    [Advertising, Media] Building a Marketing Technology Stack for Your Demand Generation Efforts
    Advertising platforms. Social media management. A social media aggregator that facilitates easy sharing on multiple networking platforms, and provides useful analytics for your accounts. Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data.
    [Advertising, Media] 7 Ways To Boost Your Organic Reach On Facebook
    What does that mean for a social media marketer? If you’re already advertising, it may be worth including your existing followers in your audience targeting. Social Media Marketing b2b ConsumerYes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far.
    [Advertising, Media] How To Utilize Facebook Remarketing Ads To Drive B2B Leads
    If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. B2B Online Marketing Blog Social Media StrategiesWhile there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Advertising, Media] The History of Spam in Marketing
    A myriad of spam types exist today, including email, social media, search engine, and more. Often, spam is advertising sent repeatedly for the same site. The most widely recognized type of electronic spam is email spam, but the term can also be used to describe search engine spam, social media spam, mobile app spam, spam on blogs, wiki spam, forum spam, and many more. Advertising spam didn’t start in the 20th century; it actually started well before the 1900s.
    [Advertising, Media] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    Lytics , a customer data platform, acts as a hub where marketing and sales platforms (MAP, CRM, web analytics and social media management) integrate. FlipMyFunnel’s Sangram Vajre and Nate Hurst offered clear and practical guidance in their session, Orchestrating an ABM Campaign with Advertising, Content and Direct Mail. A couple of weeks ago, we attended the third annual MarTech Conference in San Francisco.
    [Advertising, Media] Five Crucial Tips for a Successful Boost Post on Facebook
    In a blog post I previously wrote , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course. Today, I will be focusing on “ Boost Posts, ” a type of Facebook Advertising that allows companies to choose a post and have it distributed in the News Feed to anyone they want, based on interests, demographics, etc.
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