[Advertising, Media] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
    [Advertising, Media] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
    [Advertising, Media] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Advertising, Media] April Social Media News: AR on Facebook, Ads on Snapchat & More
    This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. This is good news for marketers: Social media platforms are making it easier to do your job well. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 10 of the Biggest Social Media News Stories This Month.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Advertising, Media] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. Here are five ways to use earned media to increase SEO. Once you create content, post it to social media with keywords in mind.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Advertising, Media] 9 Link Building Email Outreach Templates That Actually Work
    The more content you produce and, in turn, promote with social media content and backlinks, the more search engine authority your site will accumulate. Interest in new infographic about social media stats? I'm reaching out because I'm an avid reader of your work on the SocialVille blog -- I loved your latest piece about social media news. I work over at SocialWorld, where we conduct market research and collect data for social media analysts and experts.
    [Advertising, Media] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    It’s used by clients like Boeing as they engineer new airplanes as well as media and entertainment clients. For example, we’ll use Terminus advertisements when we have an upcoming event and we want to drive attendees to our booth or a contest we’re doing. The post How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence appeared first on Terminus.
    [Advertising, Media] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Search engine advertising – or PPC – is not typically associated with account-based marketing. In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.
    [Advertising, Media] PPC V Influencer Marketing; Clicks V Sales
    An example of this is PPC (Pay Per Click); this is a marketing activity with bundles of popularity and success stories in the industry, but as of late there has been an increased interest in whether influencer marketing trumps PPC due to consumers’ ever-increasing scepticism towards paid media and traditional advertising, leaving them to favour word of mouth (WOM) and earned media. Earned Media/WOM trumps all. Consumers are sceptical towards advertising.
    [Advertising, Media] The Difference Between Distributed Marketing & Multi-Level Marketing
    This uniform message reinforces marketing tactics executed across all local outlets and enables a company to increase revenue, reduce advertising costs and boost efficiency across the marketing supply chain. The representative receives professional promotional items without having to spend a fortune on advertising, while the company benefits from having complete control over how the brand is portrayed.
    [Advertising, Media] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    With the help of Datalogix, a data mining partner, Facebook has identified users by their on and at times offline behaviors, that as advertisers, we can utilize to reach additional and relevant users. For B2B purposes, try these three and their subcategories as they best relate to your business and advertising goals: B2B. B2B Online Marketing Blog Social Media Strategies
    [Advertising, Media] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise! What is earned media? The post All about earned media micro-influencer marketing and more on the Through the Noise podcast appeared first on Biznology.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Advertising, Media] The Benefits of Retargeting for B2B
    Retargeting ads typically have some of the lowest CTRs when it comes to online advertising and I truly believe it’s because the goal isn’t conversion – it’s recognition. AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketingAn Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Advertising, Media] 30 fascinating facts about organic vs paid social media
    Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 86% of marketers now combine paid and organic tactics as part of their social media strategies.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Advertising, Media] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. Sarah O’Leary worked in advertising for more than 20 years. ” She told me she’s increasingly noticed more patients coming to her in deep debt as a result of taking brand-name drugs they hear about through advertising, instead of cheaper generic medication.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Advertising, Media] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. On March 29th, 2017, OhioHealth and Fathom healthcare marketing experts got together to discuss the millennial healthcare habits that matter most to you and what to do about them in our webinar ‘ Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy ’. Healthcare and Social Media – What’s the Connection? Missed our webinar?
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Advertising, Media] Using Buyer Intent to Drive Your Marketing Efforts
    During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights. Targeted advertising and marketing automation are also more accurate with intent data at the helm. Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services.
    [Advertising, Media] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Disruptive advertising has also been particularly ineffective for reaching the generation. Not surprisingly, they’re turning to where millennials—and increasingly the internet as a whole—spend their time: social media. According to Rubin, putting the content on the homepage also reflects “the way the media landscape is moving,” where valuable content experiences are needed to capture people’s attention.
    [Advertising, Media] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? Employee advocacy is an exercise where organisations’ employees have a presence on social media, in which they push out content relating to their brand and/or their industry.
    [Advertising, Media] Five Revolutionary Changes in Marketing Since the Turn of the Century
    PR is more important than advertising. In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that doesn’t work anymore. Advertising is expensive and not very credible, especially when used on behalf of a new brand. Hillary Clinton’s campaign spent almost twice as much on advertising as Donald Trump’s campaign: $1,184 million for Clinton; $616 million for Trump.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Advertising, Media] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    Since its launch in 2004, Facebook has been the leader of social media innovation and change. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. Although it's titled for developers, previous F8's have included product announcements and demos that are meaningful for social media marketers, too. Social Media Daily
    [Advertising, Media] Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates
    You’re asking your social media team to help you plan and carry out your social media marketing blitz at launch. Perhaps your initial audience persona was too narrow in scope, or your social media marketing efforts were targeting the wrong platform or too few. Successful content marketing isn’t like a product launch or advertising campaign. Expound upon all the content social media will be able to leverage.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Advertising, Media] What Marketing Communications Should You Personalize?
    Social Media. Social media is now a standard tool for any successful marketing strategy. New Media Marketin g reported that about 76% of businesses use social media to achieve marketing objectives, and retailers have experienced 133% in increase in revenues after promoting via social media. Because social media is all about connecting with your audience, personalization is a key tactic to consider. Online Advertising. Every customer is different.
  • EMEDIA  |  WEDNESDAY, APRIL 19, 2017
    [Advertising, Media] 3 Channels We’ll Still Talk About in 5 Years
    However, advertisers’ demand for visibility is already beginning to make digital ads more efficient. JPMorgan Chase recently reduced the number of websites it advertises on by more than 98% and found the results were exactly the same. But people will still use digital media to find products they want, and companies need to capitalize on that. One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them.
    [Advertising, Media] Insights on Outbound Conference in Atlanta
    Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling.
    [Advertising, Media] The 6 Most Important Social Media Trends of 2017
    Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months.
    [Advertising, Media] Facebook’s Booming Ad Business Is Only Getting Bigger
    Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including such data in 2012. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016.
    [Advertising, Media] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    If someone visits your pricing page, you can use retargeting to show them product-centric advertisements. Terminus does not charge a margin on media spend, so we’re not incentivized to drive up our customers’ ad spend. Terminus’ focus on accounts allows marketers to measure success and media spend based an account’s progress to becoming a customer. What is Retargeting?
    [Advertising, Media] The rise of “morality-via-branding” to add empathy and connect emotionally
    Well, in response to this increase in anger and negativity, there is a refreshing “morality-via-branding” trend emerging, where brand advertising is becoming more empathetic, providing a new port in this storm. Sunstein encourages citizens to demand a culture of curiosity and openness, ideally using social media for people with divergent views to discuss issues. Recently, all the brands (more than 60 so far) withdrawing their advertising from the Bill O’Reilly Show on Fox.
    [Advertising, Media] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Social media. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Account-based marketing (ABM) at its core is laser-focused B2B marketing.
    [Advertising, Media] Video Measurement Is Broken. Here’s How to Fix It
    And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. In TV, we know how brand advertising works. In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds. Many platforms have adopted this definition for their advertising businesses. (It’s
    [Advertising, Media] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. Burson-Marstellar is taking an ombudsman approach to social media.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Advertising, Media] Why B2B Marketing Still Needs Social Media
    When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy. This type of deeper relationship building potential is unique to social media, and a critical part of any content marketing plan. Social media is one of those investments.
    [Advertising, Media] Crossing the influence line: When does sponsorship destroy your reputation?
    Can a social media influencer cross a line become an ad … instead of a thought leader? There are three social media influencer pipelines available to brands today … let’s look at these types and the implication for the “line of trust” for each one: 1. Smart brands (and influencers) will be careful about crossing that line between “thought leadership” and “advertisement.” By Mark Schaefer.
  • FATHOM  |  FRIDAY, APRIL 14, 2017
    [Advertising, Media] What Do Millennials Think About Healthcare Marketing?
    Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. On March 29th, 2017, OhioHealth and Fathom healthcare marketing experts got together to discuss the millennial healthcare habits that matter most to you and what to do about them in our webinar ‘ Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy ’. More than 90% of them own smart phones, and more than 90% of millennials use social media daily.
    [Advertising, Media] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. B2B Online Marketing Blog Search Engine Advertising Baidu Baidu Search Engine China PPCThe ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight.
    [Advertising, Media] 3 Steps to Increasing Email Deliverability Performance
    In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.
    [Advertising, Media] What UX Design Can Teach B2B Social Media Marketers
    It’s been a long day for our B2B social media manager. It’s time for the quarterly strategy review, and he tells our intrepid social media manager that he has a “pivot” for him. Like any good social media marketer, he doesn’t want to see that happen. This is a mentality that has spread to social media marketing, at least in part. So what can our social media marketer learn from listening to his designer? Social Media Marketing
    [Advertising, Media] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack. Technologies: Marketing, advertising, ecommerce, call center, command center, CRM, mobile apps, DMP, MDM, communities, point of sales, feedback management, blogs, etc.
    [Advertising, Media] 3 Little-Known Ways to Use Content Marketing for Client Education
    Unlike campaign or advertising content, your educational material doesn’t expire. About B Squared Media. How we work (process for social media clients and process for ad clients). Includes more in-depth information on our team, how to get in touch with each of them, how we work (since we work 7 days a week for our social media clients), and sets them up for us to be asking about feedback. By Brooke B. Sellas, {grow} Contributing Columnist.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Advertising, Media] 12 Marketo Summit 2017 Sessions You Should Attend
    While Marketo Summit leans mostly toward marketers, there are also sessions for professionals who specialize in specific areas like paid media. Whether you are responsible for demand generation, digital advertising, marketing operations or all of the above, the importance of great data cannot be overstated. Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year.
    [Advertising, Media] How to Leverage Social Intent Data for Email Marketing
    This behavioral data is captured in your marketing platform and can be used for a variety of things, such as audience segmentation, website personalization , advertising programs, and to inform your content strategy, campaign strategy, and scoring model. There’s a wealth of behavioral data that exists within social media platforms. To leverage Twitter intent data, w e use our own platform to monitor real-time social media activities on any lead in our Marketo database.
    [Advertising, Media] If you’re not embracing native advertising, your content marketing strategy is obsolete
    That may or may not be true regarding technology, but when it comes to native advertising acceptance and execution for content distribution it’s far from true. My time in Europe has shown me that this region is much further ahead in the adoption of native advertising for content distribution. That means we (marketers), native ad tech, brands, publishers, thought leaders and media buyers are insane. Most use the language of media buyers, display, and PPC folks.
    [Advertising, Media] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Marketers need technology to organize this data and redistribute it to the appropriate properties, while also optimizing key points for advertising purposes. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ACT-ON  |  TUESDAY, APRIL 11, 2017
    [Advertising, Media] 11 Marketing Lessons Learned from Hollywood
    Because storytelling is having a moment in marketing and advertising. From Volvo to Levi’s to P&G , major brands are clearly storyboarding, arcing, and concepting storyline narratives for their advertising. What if we intentionally took time out of our busy lives to study and learn – whether it be a new social media tool or a psychology technique, etc. We’ve just been through “award season” here in Los Angeles, culminating with the 89 th Academy Awards.
    [Advertising, Media] How to Use Influencer Marketing at a Fast-Growth Startup
    There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. Double down with sponsored advertising budget, which can be allocated to your influencers’ accounts for extra bite.
  • TERMINUS  |  MONDAY, APRIL 10, 2017
    [Advertising, Media] A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth
    Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus. Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator — is a mouthful, and to someone who’s not intimately acquainted with the world of marketing, it may sound like a tongue twister of buzzwords. ” To put it even more simply, Connor describes the role like this: “ We set up, launch, optimize, and maintain our customers’ advertising campaigns.”
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Advertising, Media] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    Facebook's business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective. The ad also features a "like page" button which allows the advertiser to generate both page likes and post engagements all in one post.
    [Advertising, Media] How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women
    They weren’t just there to meet me,” Dunham explained on a panel during She Runs It’s “ 2017 What’s Hot in Media ” conference. ” Just about every new media company wants to start a blog that can serve as a central hub for content. ” As it turns out, it’s also the thing that attracts advertising dollars. Lenny doesn’t discriminate (against advertisers).
    [Advertising, Media] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. While of course there’s no doubt that these people do hold influence, this is viewing influencer marketing through an advertising lens, where brands will work with influencers on a transactional, financial basis, with the intention of exposing their brand to this influencer’s audience.
    [Advertising, Media] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    This form of digital storytelling is wildly successful on social media, and the most successful MLB marketing departments take advantage of these varied channels to tell unique stories. As AdWeek pointed out , this social engagement can even extend itself into the physical game experience: the San Francisco Giants have a social media cafe at their home ballpark that streams social content during the game. Opening Day is its own holiday for Major League Baseball fans.
    [Advertising, Media] 6 New LinkedIn Features You May Have Missed
    The homepage feed will start suggesting organic, sponsored, and native advertising content users might be interested in reading. Social Media Daily EditorialIf you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.
    [Advertising, Media] The Most Searched Agency Services, According to the Time of Year [New Data]
    The big services like advertising, web design, digital, social media, and marketing perform all year. According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition.
  • 6SENSE  |  WEDNESDAY, APRIL 5, 2017
    [Advertising, Media] Thank You to Our Customers!
    From improving lead quality, to optimizing media spend, to increasing conversion rates, our customers leverage our technology throughout the buyer’s journey and across marketing and sales. As a more recent customer, PGi has enthusiastically adopted 6sense across both sales and marketing and is deploying use cases within account-based advertising, account-based lead generation and outbound prospecting.
    [Advertising, Media] Forecast Shows Mobile Ad Spend in China Growing Significantly
    The majority of paid media spend – 60 percent – was dedicated to digital ad efforts, the data shows. Ad spending in China continues to shift rapidly toward digital formats, fueled by rising time spent online and greater advertiser spending on mobile formats, especially on video and social media,” said eMarketer forecasting analyst Cindy Liu. “We New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years.
    [Advertising, Media] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. 12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team.
    [Advertising, Media] B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach
    The percentage range between the seventh most effective tactic (paid advertising) and most effective tactic (email marketing), was only 30 to 50 percent respectively. For example, email marketing may be the most effective of all tactics, but may fail in execution if little has been done to build awareness and trust through SEO and social media efforts.
    [Advertising, Media] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    Once you address these fundamental areas of your website , you will be in a good position to start investing in advertising to drive traffic to it. Speaking of research, social media is another information-rich resource your buyers turn to. Social Media. While social media is most commonly known for its organic reach, it is a rapidly expanding channel for digital advertising. Social media is about all about conversations and two-way communication.
  • ACT-ON  |  TUESDAY, APRIL 4, 2017
    [Advertising, Media] Three Favorite Act-On Features that Help You “Tell and Sell”
    We were blowing through money like crazy on print advertising, on trade shows, and on pay-per-click that we had no metrics [on]. Top Three Act-On Features for Jonas Software: Media Library and Gated Content. Once upon a time …. there was a marketer who thought the best thing about marketing is telling a company’s story to engage people, and that the best thing about marketing automation is how it helps you tell that story.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Advertising, Media] How to Analyze The Performance of Your Display Ads [Free Guide]
    Attributed closed deals and new sales: The total number of deals closed from prospective customers who interacted with an advertising campaign. Here we already know the LTV, but are looking at understanding the return on investment of our advertising efforts. Attribution is critical because it allows marketers to evaluate what ads or marketing efforts are driving results and measure the impact of their advertising. Advertising Daily Promo
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Advertising, Media] The Ultimate Guide to Interactive Marketing
    For many years, marketing and advertising has mostly been one-way communication - the publisher directs content to the potential user or customer, and attempts to control the conversation. Today, marketers, advertisers, and consumers are drowning in information. . They crave the interaction and sense of community and collaboration which can be foreign to many companies and their marketing/advertising departments. . Content marketing is all the rage today.
    [Advertising, Media] How to build a truly actionable social media audience
    Most of the connections we build on social media are weak relational links. One of the biggest myths I face as a marketer is the customer’s idea that simply building any kind of social media audience correlates to business benefits. Make no mistake, building a social media audience is a good start. Thankfully, the internet has put a jetpack on those networking efforts and a combination of social media and content has made life easier. By Mark Schaefer.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Advertising, Media] Back to Basics: The ABCs of a Successful E-Newsletter
    But don’t do this every time, lest your newsletter become a long-form advertisement. One of the best tools to enable this is social sharing – code or embedded links that make it easy for your readers to repost your articles on their social media feeds. Today’s post is another in my recent back-to-basics series where I dissect some of the most common digital deliverables.
  • NUSPARK  |  SUNDAY, APRIL 2, 2017
    [Advertising, Media] How to Produce Content for SEO; Content Factors for High Rank
    You’ll probably hear about it through every social media format available. Worse still, readers have become increasingly angry at the plethora of bad information that is currently available both online and through traditional media sources. Readers do not want the added noise clogging up their social media feeds and inboxes. Readers share and engage in content that directly relates to them in some way not articles that advertise a specific product.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Advertising, Media] 3 Rules for Content Marketing in the Fake News Era
    For the foreseeable future, content marketing is going to exist in a media landscape that includes fake news. One of the things that I love about content marketing is instead of partnering with dozens of major advertisers who inevitably influence your content in some way, you only have one financial backer to appease. Media algorithms buzzfeed content marketing facebook fake news Google microsites
    [Advertising, Media] How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
    In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! And this might sound like another order off the specials menu, but Mashable is persuading us that new digital hires with social media advertising skills can boost a marketing department’s bang. A member of your tight-knit marketing team just put in his two weeks’ notice, and now you’re faced with the daunting task of talent management.
    [Advertising, Media] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. At first, the idea was to use it as one of Aptoide’s main growth drivers, and its main objective was set: to define a brand positioning through social media personalities and creators. The starting point for marketing applications of DevOps is to support the integration of media, messages, and mechanisms for customer experience improvement.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Advertising, Media] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    But Facebook isn't the only story in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. Check out our quick roundup of what's new in social media below, and read on for more in-depth explanations and insights: 13 of the Biggest Social Media News Stories This Month. Social Media Daily
    [Advertising, Media] How Content Helps the UK’s Biggest Grocery Stores Corner the Market
    Lidl has focused its advertising on products while Aldi has concentrated on price comparisons. Tesco’s “Food Love Stories”campaign came from advertising agency BBH. The campaign appears on TV, radio, the company blog, outdoors, and social media. It’s now an integral part of their advertising campaigns across channels. 25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine.
    [Advertising, Media] 5 Website Best Practices that Produce More Leads and Faster Growth
    You do this with offers — mini on-page advertisements that point readers to highly relevant, next-stage material. They are also far more likely to keep an eye on online performance metrics like conversions and social media engagement. What separates a professional services website that builds your business from one that simply describes it?
    [Advertising, Media] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.
    [Advertising, Media] Is inbound vs. outbound antiquated in an ABM world?
    These days, the typical B2B marketing team has at least a dozen tools in their #MarTech stack: a CRM, marketing automation, a CMS, several social media applications, video, webinars, a creative suite, and so on. Marketing plays a part in providing “air cover” materials, emails, advertising, and direct mail while sales is doing their traditional cadences through emails, calls, and social outreach.
    [Advertising, Media] Content monetization, brocial media, and the role of love in business
    The social media streakers. Phil: I like to call it kind of the brocial media. Mark: (laughing) Brocial media! Social media is a wonderful technology that can be an extension of ourselves, our hearts, our purpose in life. It’s about having faith in the economics of the social media system to help, help, help, instead of sell, sell, sell. Being a leader starts by elevating others instead of turning social media into your own personal cable channel.
  • ACT-ON  |  THURSDAY, MARCH 30, 2017
    [Advertising, Media] 12 Ways to Boost Your Website’s Lead Generation Performance
    All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. They might be over-optimized for advertising (like Forbes did awhile back) or maybe they’re over-optimized for something else. If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Advertising, Media] 6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
    You’re probably already using a number of different tools to support your marketing and advertising efforts today -- about 12 of them, on average. Encourage your team to write social media posts, and suggest online communities for your thought leader to participate in.
    [Advertising, Media] This is the week that was in B2B: from Dell Magic to Whaling for Beginners
    goes to Dell Technologies – and its new no budget spared advertisement. Alluring Media asks the question: ‘Cows into living, breathing data centers. Bringing you a few choice highlights from the world of B2B and beyond: Kick in the teeth of the week. goes to Working from Home, following the news that IBM has decided to stick two fingers up to flexible working.
    [Advertising, Media] Marketing Lessons Learned from a Life of Swag Hoarding
    It’s like free advertising. Amplify in social media channels. If you’re going to shell out the money for a higher ticket item like a photo booth, be sure to brand the printed images and encourage people to follow your company’s social media pages and share their photos with a hashtag that ties into your brand. Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy.
  • PUREB2B  |  TUESDAY, MARCH 28, 2017
    [Advertising, Media] Why Your Marketing Needs to be Data-Driven
    In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Data such as a user’s browsing patterns, social media activity, online purchase behavior, and other metrics can help you focus your marketing efforts on what works. You can also identify which content format works the best at any given time in any marketing channel—be it email, social media, or blog posts.
    [Advertising, Media] The future of content: the agency, the media owner and the influencer
    It’s about being authentic… That’s the key message that came out of the panel debate from Advertising Week Europe 2017. The post The future of content: the agency, the media owner and the influencer appeared first on Opentopic. Here are some of the session’s best quotes… Sue Unerman, chief transformation officer, MediaCom “Content is the means by which we seek to generate empathy between brands and customers.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Advertising, Media] My Campaign Sucks…Now What?
    your website, paid advertising platforms, social media platforms, etc.) Some examples include: email open rate, form conversion rate, social media impressions, average time on page, etc. We’ve all been there. It took three months to launch that marketing campaign from start-to-finish. Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done. A week goes by.
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Advertising, Media] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    GMG’s produced award-winning brands and elements including animations, videos, advertisements and rich text media for our clients. Is our web presence and owned media (website, blogs, social media, those types of channels), representative of our brand and aligned with achieving our sales and marketing goals? It can be accomplished relatively cheaply with any basic advertising campaign.
    [Advertising, Media] 4 Content Promotion Strategies to Increase Engagement
    The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Advertising, Media] How to Create Facebook Lead Ads: A Beginner's Guide
    The ads manager is Facebook's classic ad tool for basic advertisers. On the other hand, the power editor is Facebook's more advanced tool for advertisers who are regularly creating numerous ad campaigns in bulk. Check out our full guide -- it includes additional lead generation and social media tips as well! If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Advertising, Media] Why Agencies Need to Take Transparency More Seriously
    The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. Many advertisers are drawing a line in the sand. Among other things, some of its agencies were receiving kickbacks from media companies. Advertiser-Agency Disconnect.
  • TERMINUS  |  MONDAY, MARCH 27, 2017
    [Advertising, Media] 7 Steps to Getting Started with Account-Based Marketing (ABM)
    Social media. Account-based advertising tools like Terminus take the guesswork out of ABM campaigns by reaching your target accounts (and only your target accounts) wherever they are online. In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day — mostly press releases about new marketing technology and philosophical “ Why ABM?
  • CONTENTLY  |  MONDAY, MARCH 27, 2017
    [Advertising, Media] Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
    But as disruptive advertising grows more taboo, large corporations are taking a cue from media outlets on ways to connect with target audiences. ” Reebok’s revamped content strategy is a way for the brand to reinvent itself in a media-centric world and differentiate from its competitors. It’s 9 a.m. on a July morning in Reebok’s newsroom, and “binge think,” the corporation’s brainstorming session, is heating up.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Advertising, Media] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Brand Marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Create approved templates, then distribute them in your media library for other marketing and sales departments to use. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation.
    [Advertising, Media] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. 26: The 29 Best Social Media Monitoring Tools. #27:
    [Advertising, Media] The Legally Hazy World of Cannabis Marketing
    Yet as state governments roll out progressive legislature, marijuana brands have hit an unexpected roadblock: advertising. Section 843 of the Controlled Substances Act prohibits “communications facilities” from advertising Schedule I drugs, which makes violating this provision a felony. Facebook’s advertising policies state that it will deny paid posts that “constitute, facilitate, or promote illegal products, services or activities”—including marijuana.
    [Advertising, Media] Which Department Owns Influencer Marketing?
    Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Influencer marketing seeks to leverage the power of influencers’ networks to enable brands to reach audiences that are not typically influenced by traditional journalism or advertising.
    [Advertising, Media] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above. Speaker bios, images, and social media links.
    [Advertising, Media] Storytelling Is Not a Strategy
    In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore. And native advertising has taken off. Over the past decade, we saw a similar trajectory in display advertising and even social media.
    [Advertising, Media] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] How Will Google’s Latest AdWords Changes Affect You?
    Close variants were introduced with the selling point that this would allow for capture of plurals, misspellings, or typos of the exact match and phrase match keywords to broaden coverage and save advertisers time from building out exhaustive keyword lists. This coincides with advertiser’s thoughts back in 2012 when the first changes to exact match targeting were made: This could make advertising strategies a bit more clouded and less precise.
    [Advertising, Media] How 3 UK Brands Reached Their Audiences With Great Content
    While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world.
    [Advertising, Media] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. My colleague, Derek, wrote in a recent post , “The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment.
    [Advertising, Media] All social media sites should offer profit sharing and ad revenue
    I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. The post All social media sites should offer profit sharing and ad revenue appeared first on Biznology.
    [Advertising, Media] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. Some of the highlights of this show: The social media shake-out: Why Snapchat will last and Twitter is in trouble. The decline of advertising opportunities and the impact on marketing. By Mark Schaefer.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] Why Agencies Should Abandon Advertising and Invest in Owned Media
    The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. If that doesn’t convince you of the futility of online advertising, maybe this will: Just 7% of consumers find them compelling.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Advertising, Media] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    By installing life-sized "messes" throughout the streets of New York -- a giant, knocked over coffee cup and a gigantic melting popsicle -- the brand found a unique way to advertise its product and the solution it provides, with minimal words. Again, it's different than a billboard ad, because when we walk by a wall of paper advertisements in, say, New York City, we don't expect them to start moving. The word "guerrilla," in its written form, seems very intense.
<< 1 2 3 ... 48 49 >>