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B2B Lead Generation: The Ultimate Guide


Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

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The Marketing, Sales, and RevOps Guide to Using Intent Data for the Full Sales Funnel


Intent data from various sources provide invaluable insights into prospects’ behavior to help businesses identify high-value opportunities, personalize their outreach, and drive conversions throughout the sales funnel. Here’s a breakdown of its application: 1.


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B2B Marketing Trends: What to Expect in 2022


We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. In my opinion, the new method isn’t a funnel but rather a ping pong table,” Pillai says. a ZoomInfo partner.

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How to set up and measure CTV ad campaigns


Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Netline Launches Audience Explorer for Quantifying Content Consumption


Discovering prospects in the marketplace that are actively consuming content is beneficial for marketers in the following ways: Allows marketers to create a hyper-personalized content strategy so as to expedite the journey of prospects through their individual sales funnels & optimize the sales conversion. About Netline.

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Three Account-Based Tools That B2B Companies Need Now to Lift Revenues

Madison Logic

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. What has changed are the best ways to achieve better ROI.

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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI


12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%. Boosted our conversion rate by 86%. We use intent signals to determine when and how to communicate with prospects from first touch to transaction, and we focus on the most valuable buyers.