Launch Marketing

FEBRUARY 15, 2018

Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. So, if you’ve been ignoring webinars as a component of your B2B marketing strategy, read on to learn more about how they can help your organization. Add new leads to the top of your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Customer care and helpdesk integrations are all about passing customer tickets and information between teams.

Digital Asset Management 116

Digital Asset Management Social Media Work Management Marketing Management 116

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Especially now that events are more accessible than ever with low-cost or free registration. Marketing, whether physical or digital, is all about engagement.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

EveryoneSocial

FEBRUARY 15, 2022

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. While I strongly believe in executing daily optimizations on your accounts (more about this below), I want to focus more on the bigger picture. 6 Ways to Save on Paid Ads. Let’s get right into it.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

ConvertKit

JANUARY 17, 2020

A well-crafted webinar landing page helps maximize signups and attendance at your event, while also giving you a home base where you can funnel visitors before, during, and after your webinar. Give you a home base to funnel traffic. Make registration a piece of cake. A central landing page serves as a home base for your webinar.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Content Marketing Institute

FEBRUARY 2, 2018

Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content.

Process 111

Process Lead Ranking Content Marketing Planning 111

Porch Group Media

OCTOBER 22, 2020

Welcome to another session in our series of Next Best Action video discussions, talking about the important themes in the world of marketing. But now, with Google shutting the cookie down in about 18 months’ time, marketers must deal with a very different world. They have about 46 different audiences. Anders: Hello.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io The campaign was done by three people, took about month and a half to to prepare, and the cost was completely offset by sales of recorded sessions. You don’t need an army of content writers to top-of-the-funnel content such as articles, blog posts and webinars. ABM Means Lead Generation Only.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Metadata

AUGUST 30, 2021

Figure out who in-house has a smooth narration voice and knows a thing or two about the product, give them a script, have them share their screen, and hit record. And you will evangelize decision-makers from your top accounts, in about 1 hour. Video testimonials. Time to cash in, baby. More budget-friendly option? Sell HR software?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Figure out who in-house has a smooth narration voice and knows a thing or two about the product, give them a script, have them share their screen, and hit record. And you will evangelize decision-makers from your top accounts, in about 1 hour. Video testimonials. Time to cash in, baby. More budget-friendly option? Sell HR software?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Adobe Experience Cloud Blog

AUGUST 13, 2012

Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Customer session in the morning, which included Q&A with our CEO and co-founder. We also messaged our invitation to encourage people to share by adding social share icons. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40