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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

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3 Steps to Succeed in a Post-GDPR Email World

Litmus

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. Below are three skills that you’ll have to master to be a successful email marketer a post-GDPR world: 1.

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Sender Reputation: Your Role in Improving Your Deliverability

ConvertKit

ConvertKit provides the IP addresses, sending domains, and link tracking domains for your messages. sending frequency. Only import subscribers who have given you direct permission to receive email marketing. Sending frequency. Send a quick survey to find out how often they want to hear from you. list health.

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Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. The third step in drip marketing is deciding its frequency.

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Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. The third step in drip marketing is deciding its frequency.

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Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. The third step in drip marketing is deciding its frequency.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

A drip campaign is a series of emails that are automatically sent out over a certain timeframe. GreenRope, for example, has a drip campaign that goes out to all new accounts. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. The third step in drip marketing is deciding its frequency.