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The Ultimate Guide to Direct Response Marketing

QuanticMind

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google.

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How to Promote Your Website for Free

Optinmonster

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Well, you can actually look for lead magnet ideas in Google Analytics. Consumer-facing businesses might do better on Pinterest, Facebook, or Instagram. How do you make a lead magnet?

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Post it out on LinkedIn groups, Facebook, and Google+. Webinars and SlideShare. You can repurpose your white paper as a SlideShare presentation or a webinar to get more juice out of it. Webinars combine the power of audio and visual to engage the audience and promote your thought leadership.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Prospecting and Outreach : Collect contact on anonymous visitors and reach out to potential leads. Advertising Tools : Drive traffic to your site from places like social media and through paid ads.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Relevant Blogger Outreach. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Webinars and Slideshare. White papers can easily be repurposed as a Slideshare presentation or within a webinar. Social Media. Online Display.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. Derek participated in a webinar over the summer with Log My Calls. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. You’re Not eBay.

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How Do I Create Content for the Customer Journey?

ClearVoice

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. When a buyer completes a transaction, they drip out of the tip, or BOFU, “Bottom of Funnel,” and get added to the businesses’ bottom line. What is the customer journey?