Choozle
MARCH 18, 2022
Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using exclusive ad inventory, proprietary data, and targeting tools from Amazon Ads will help you to launch campaigns for massive audiences programmatically and with precision. Amazon DSP Ads.
Martech
JANUARY 24, 2023
Google simultaneously acting as broker, supplier and auctioneer of online ads has always been problematic at best. In the European Union, Amazon, Google, Apple and others have faced antitrust investigations and charges, as well as new laws limiting the use and collection of consumer data. Why we care.
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Martech
JUNE 29, 2022
Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. Domain spoofing imitates a premium website (e.g., the New York Times) to sell fake ad inventory.
Adobe Experience Cloud Blog
NOVEMBER 12, 2018
Even though Facebook shut down the ability to take data from third-party data brokers, companies can still put cookies on other websites that collect activity from users. Needless to say, it was opposed by major media, telecom and tech companies, including Amazon, Google, Microsoft, Comcast, AT&T, and Verizon. Transparency=Trust.
Biznology
MAY 12, 2015
Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Online, you can become a broker. Don’t forget Amazon, Ebay, Etsy (and maybe Craigslist) if you want to broaden your brand and increase your brand reach.
Conductor
JUNE 2, 2022
These six tips will help power your eCommerce retail strategy to drive higher conversions in this new era. Here’s one that lists 14-points to launching an eCommerce site. Some prime advice: don’t fear Amazon. Along with keeping SEO top of mind, make sure your team has dedicated strategies for eCommerce SEO.
Convert
MARCH 2, 2022
Amazon can get away with selling millions of products because it’s a marketplace, but you can’t. Take a look at your product offering and set a minimum order quantity (Amazon sellers do this too!), eCommerce stores are kinda slow by default, due to the sheer volume of pages and products. Take Amazon’s UI/UX, for example.
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