Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Litmus

JUNE 17, 2021

What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens. Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

DECEMBER 13, 2021

In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. What to know How you calculate conversion rate matters.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Martech

MAY 31, 2022

It treats me the same as people who don’t open or click on emails and need to be persuaded to engage. Marketers run into trouble when they treat lapsed or lapsing customers like email subscribers who don’t appear to open or act on emails. Unengaged subscribers are those who no longer open your emails.

Buying Cycle 94

Buying Cycle Privacy Protection Click Rate Act-On 94

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% Of course, technology players often introduce new features – some at a higher rate than others. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 109

Open Rate Click Rate Paid Search Agency Privacy Protection 109

Martech

AUGUST 15, 2022

The open rate. It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. If your audit shows you rely on opens to report success to your bosses, you need to change it. Here’s what I found: My initial advice still stands.

Budget Programs 89

Budget Programs Privacy Protection Paid Search Agency Planning 89

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. For instance, 98% of Gen Zs own a smartphone.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52