Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Author: Elaine Ip Every time the new year comes around, I clean. It reminds me a lot of the great content I’ve seen and haven’t seen.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns.

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Click To Tweet. Let me explain.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

JUNE 27, 2016

Sharks find a specific target and then spend time hunting it down, similar to account-based marketing (ABM) , in which an organization identifies a number of target accounts and dedicates sales and marketing resources to penetrate and close them. The similarity lies in our “feeding” habits.

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The Video Marketing Performer: Act-On.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The Video Marketing Performer: Act-On.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Data-driven targeting is better for marketers because it creates a better experience for our audiences. Using data to understand the demographics and behaviors that characterize our ideal prospects, we can send customized content only to the people who are most likely to act on it. Make Data Your Playground. Be Fearless.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. Let’s dive in: Are We Invited? Brands today know and benefit from the power of social media. A magazine, journal or newspaper?

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 23, 2014

Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation. Author: Hana Abaza Any marketer worth her salt is results driven. Boost Content ROI through Better Insights.

ROI 48

ROI Content Marketing Marketing Automation Services Demand Generation 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 27, 2010

For more on this, see the on-demand webinar Supercharge your Demand Generation with Personalization (an oldie but a goodie). One of the biggest obstacles in the B2B purchasing process is the feeling of risk that overcomes B2B buyers, causing them to behave irrationally during the decision-making process.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MARCH 24, 2011

It got me thinking about what it means to be a marketing leader in today’s chaotic world, and reminded me of some key lessons in leadership and innovation. I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. Getting intimate.

Lead Ranking 48

Lead Ranking Advertising Agencies B2B Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. This will allow you to segment your leads to precisely target them with the right content. Done well, this unlocks serious revenue growth.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The market can be desirably segmented by the brands to target their most relevant personas. However, to build an effective lead generation strategy, one needs to start from the basics.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

JANUARY 6, 2009

It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Five Tips for Effective Lead Nurturing.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

MAY 24, 2016

There are numerous benefits to going premium on LinkedIn, from account filters that show you your target leads at your target companies to the social selling index that measures your social selling effectiveness (which I’ll cover towards the end of this blog). First, build out your account lists in Sales Navigator.

B2B Sales 103

B2B Sales Linkedin Marketing Automation Services B2B Thought Leadership 103

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO. Too often companies make the assumption that simply the act of deploying a marketing automation platform will result in marketing efficiencies. Hubspot and Act-On encompass many inbound features as well as outbound.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The account-based revolution isn’t over. Is there some way to bring the engage-ability of inbounds with the precision and targeting of ABM? What’s Next?! This and A LOT MORE!

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 3, 2016

Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many B2B marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Marketing & Strategy 48

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). If that’s not proof enough, consider the fact that a number of marketing technology companies have updated their current offerings or created new ones to meet the growing demand for ABM.

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 16, 2016

Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. But the the ability to access and make sense of new data sources and automate key marketing activities has made ABM a strategy that is implementable across the full spectrum of a company’s target market.

Account Based Marketing 48

Account Based Marketing Trends B2B Thought Leadership Demand Generation 48

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

OCTOBER 9, 2015

As Day One kicked off, nearly five hundred Space Campers descended into the general session area and were met with larger-than-life images of the galaxy brought to life on a seventy-five foot screen, all while dry ice rolled in across the floor. The First Steps in Space. It really set the stage for an out-of-this-world couple of days.

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. What does a quality lead look like to you?

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Use fewer words and more pictures , and break it up with targeted text.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?). The blogs on this list cover a wide range of topics. Demand Gen / Lead Gen. Account Based Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Best Software List for enterprise business Best Software List for mid-sized business. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98