Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Intent Data Lead Gen Intent Lead Scoring 127

Engagio

APRIL 13, 2020

I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers.

Buyer Intent 130

Buyer Intent Intent Data Intent Zoominfo 130

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan. We also run a live feed of companies spiking on various topics.

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Zoominfo Intent Data Intent Intent Signal 130

Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. Intent data isn’t a red carpet to a signed contract.

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Intent Data Intent Zoominfo Marketing Management 130

DiscoverOrg

JANUARY 23, 2019

In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts. Intent Data is valuable because it lets us know which prospects are actually in market for your solutions. Buyer intent as a sales engagement trigger.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

Tomorrow People

NOVEMBER 11, 2024

When it comes to account-based marketing (ABM), personalization is not just a nice thing to have – it’s the driving force behind successful campaigns. To effectively engage key stakeholders in target accounts, you need to address their specific needs, challenges, and goals with relevant content.

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Account Based Marketing ABM ROI Personalization 156

Zoominfo

AUGUST 27, 2024

With marketing account intelligence software, teams can focus their efforts on accounts with the highest probability of converting into loyal customers. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

SalesIntel

AUGUST 2, 2021

Even when you are executing an ABM strategy, identifying potential customers to target becomes a major challenge. This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Adding the Intent Data to Buyers Journey. Awareness Terms.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data. What’s your advice?

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Only B2B

NOVEMBER 13, 2024

ABM is the holy grail of B2B marketing. In fact, effective ABM strategies can boost pipeline conversion rates by up to 14% It’s no surprise that 93% of SaaS marketers rank ABM as a very or extremely successful approach. Yet, marketers are hesitant. Yet, marketers are hesitant.

Account Based Marketing 71

Account Based Marketing ABM Marketing & Strategy Marketing Strategy 71

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. What do these tools exactly do? Let’s break them down one by one.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

ANNUITAS

OCTOBER 7, 2020

Which brings us to ABM. In the world of B2B marketing, nothing in the past few years has received as much breathless wonder and fanfare as Account Based Marketing or ABM. Sometimes haled as the ‘replacement for demand,’ it’s where many marketers have placed a lot of their bets recently.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

KoMarketing Associates

JANUARY 19, 2022

Conversational marketing platforms, such as Qualified. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation. Intent data.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

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Intent Top of Funnel Intent Signal Intent Data 118

Heinz Marketing

AUGUST 5, 2021

Today’s post is about ABM Orchestration. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

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Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 147

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust.

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Zoominfo Intent Data Buyer Intent Intent 100

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 101

Account Based Marketing Work Management Marketing Management Budget Programs 101

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. When choosing a third-party data provider, it’s important to understand how they collect information and whether or not they are compliant with the latest data privacy regulations.

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Intent Data Privacy Intent Multi-Touch Attribution 16

Customer Experience Matrix

JULY 1, 2016

Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason, I also don’t see specialized ABM systems replacing the core marketing databases and decision engines that coordinate all marketing efforts.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Inbox Insight

MAY 18, 2023

How does the state of account-based marketing (ABM) differ between the US and UK? B2B marketers need to firstly understand the current state of ABM in their region, in order to develop the most suitable account-based marketing strategy that will attract and engage high-value accounts.

Account Based Marketing 88

Account Based Marketing Allocation Demand Generation Ideal Customer Profiles 88

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

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Intent Data Intent Content De-duplication 84

Only B2B

DECEMBER 4, 2024

What is Intent-Based Marketing? Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. Intent-based marketing delivers this level of personalization. Where is the Challenge?

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Must Read: What are the Benefits of B2B Intent Data? Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Televerde

FEBRUARY 23, 2021

You can’t read anything about B2B marketing trends or strategies these days without seeing something about account-based marketing. 92% of B2B marketers say they have an ABM strategy in place, with most launched in only the last five years. Intent Data for Account-Based Marketing.

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

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Account Based Marketing Zoominfo Budget Programs ABM 195

Martech

MARCH 30, 2022

Demandbase One is the go-to-market suite offered by ABM specialist Demandbase. Buyers use TrustRadius to explore software categories, compare features and pricing and read customer reviews. Get the daily newsletter digital marketers rely on. Read next: A fresh look at the tech review space. Processing.Please wait.

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DemandBase Intent Peer-to-peer Account Based Marketing 95

New North

JULY 25, 2024

It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” That’s where the magic of ABM can really move the needle. What Is Account-Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

Heinz Marketing

MARCH 13, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer’s Journey. How and Why B2B Marketers Are Using Intent Data.

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B2B Intent Data Account Based Marketing ABM 134

ClickZ

JUNE 15, 2020

AI offers several powerful functionalities within in ABM platforms to facilitate selling. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. Example #1: AI-powered account-based marketing platforms.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

NetLine

JUNE 18, 2024

Doing this requires B2B sales and marketing teams to possess a deep understanding of prospects’ pain points and purchase behavior. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Enter intent data. What is intent data?

Intent Data 52

Intent Data Intent Top of Funnel Sales Management 52

Zoominfo

NOVEMBER 18, 2024

We’ve done the research to compare the top-rated website visitor identification software vendors — but first, here’s an overview of the definitions, features, and benefits of website visitor ID software platforms. Its integrations and easy-to-use features make it an ideal choice for businesses focused on customer experience and growth.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Strategic-IC

JULY 28, 2021

What lies at the heart of ABM? What makes it so different from B2B Marketing? One thing that makes ABM unique. One thing that makes ABM such a compelling go-to-market strategy. What’s ABM? It’s all about treating an account as a market of one. How to build a unique Account experience?.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Strategic-IC

JANUARY 26, 2021

2020 was a big year for Account-based Marketing (ABM) - with 2021 set to be even bigger! Looking at the numbers; budgets dedicated to ABM have increased by 40% year-on-year, showing that more organizations are recognizing the value of an account-based approach than ever before. There are many (many!)

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles ABM Hubspot 101