SmartBug Media

JUNE 24, 2020

ABM Platforms. With so many businesses looking for new ways to navigate the current crisis, I would be remiss not to mention the multitude of account-based marketing (ABM) platforms that are now available. There are many ABM platforms out there, including Terminus , El Toro , and Demandbase.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. In this blog post, we chat about the evolution of rolling out ABM strategies with customers. A: Seamless.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

Hubspot

DECEMBER 23, 2022

Demandbase. Demandbase is an account-based marketing (ABM) solution that offers a suite of intelligence solutions. Here are some of the data and insights you can access from Demandbase: Company data. For example, you can score based on what they viewed on your site or how long they spent on your site.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

Biznology

FEBRUARY 8, 2016

A related and promising new strategy is account-based marketing. This technique focuses on a few highly desirable accounts, identifies individual influencers, and treats them as markets of one. Sales and marketing groups work arm-in-arm on account strategies.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

DemandBase

APRIL 13, 2020

There’s also a new reality B2B marketers are facing today, which is explored in depth from our CMO, Peter Isaacson. Account-Based Marketers, and the vendors that support them, require adapting to these changing environments. Demandbase is well suited to help our customers with these new realities.

DemandBase 105

DemandBase Work Management Marketing AI Marketing Management 105

Rev

MAY 21, 2018

You can select a topic area and get that data at the account/domain level, not the contact level. The basic idea is that if an account is more active around a topic, chances are they are in market for the solution. Page views, email opens, white paper downloads, site search strings, and so on. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Heinz Marketing

AUGUST 30, 2021

I think ABM is now kind of in that same kind of weird place. A lot of that data sits in tools like LinkedIn, there’s other tools like BuiltWith and so forth, that was giving sellers in the public domain the information to make informed decisions. I feel like we have made more of that migration.

Ideal Customer Profiles 116

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 116

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. – account-based marketing lists containing key accounts and contacts. For example you can.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. – account-based marketing lists containing key accounts and contacts. For example you can.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

SalesIntel

APRIL 2, 2024

Limited functionality needs: If you do not have dedicated teams for functions such as revops or marketing, you cannot utilize features beyond building prospect lists for sales teams and leverage capabilities such as technographics firmographics, buyer intent data or website visitor tracking that can really scale your account-based marketing efforts.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

SWZD

MARCH 2, 2017

Account-based marketing is all the rage within the B2B sector. Its promise of superior targeting and customization has won a growing number of early adopters, and it has been consuming an increasing percentage of marketing budget. ABM content marketing requires quality content more than ever.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Engagio

FEBRUARY 25, 2021

Marketing and Sales activities (campaign responses, email opens, meetings). At Demandbase, as we learned to tame the complexity of our customers’ data, we discovered several challenges and came up with solutions. First-party data (directly from your website). Third-party data (from a third-party provider). How do you bridge the gap?

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

Top Rank Marketing

JULY 19, 2023

Phenaki @GoogleAI Google tool for realistic video generation derived from open-domain textual descriptions. Influencer Marketing AI Tools RAD AI @Radintelai AI tools for influencer marketing. Influencity @influencity AI-powered influencer marketing platform. Imagen @GoogleAI Google text-to-image AI diffusion model tool.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

FunnelEnvy

MARCH 7, 2018

They have Demandbase and Engagio, so it’s safe to say that Account Based Marketing (ABM) is a strategic priority. Since they’ve adopted ABM it’s also very likely that they have defined account tiers grouped by potential value to the business. Paying customer who is having success.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Perkuto

APRIL 2, 2019

This optimization allows faster performance in some cases where contains might be necessary to achieve a particular goal — for example, checking an email address against a list of domains. Marketo will improve performance here by generating a table of domains that is pre-indexed. CRM Integrations. Marketo Sales Apps.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Full Circle Insights

JULY 27, 2021

The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. Four Dashboards to Make Marketing Measurement Easy. Lead to Account Matching Buyer’s Guide. ABM Success Metrics.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 13, 2021

The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. Four Dashboards to Make Marketing Measurement Easy. Lead to Account Matching Buyer’s Guide. ABM Success Metrics.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

Since this is one of the most comprehensive lists of marketing blogs you'll find anywhere online, so we've broken the list into topical categories for easy navigation: Content Marketing. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology. DemandBase.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48