Valasys

FEBRUARY 10, 2020

Having a stringent Customer Experience Management (CXM) framework not only helps marketers with customer acquisition & optimized sales conversions but also helps in client retention & omnichannel reputation management & branding endeavors. higher brand awareness, 1.5x According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. Any discrepancy in what you project yourself to be & what ideologies you actually live by may bring a bad name to your brand. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. Learn more on: How Omnichannel Reputation Management Assists in B2B Branding. Retargeting helps in improving the reach of the marketing campaigns. Contact us.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 9, 2020

Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand. Read more on How B2B Brands can benefit from Programmatic Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JUNE 19, 2020

According to a report by Toolbox for Marketing, the email open rates from 2019 to 2020 have declined from 26.3% to 25.32%, and the unsubscription lists of brands have surged, as customers are gradually unsubscribing their daily, monthly and weekly email subscriptions. Learn more Three Ways to Optimize Your Email Marketing Campaigns.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. Read more on How Virtual Event Marketing Benefits B2B Businesses. Event marketing also allows companies to inch closer to their business bottom-lines. Event Marketing provides you with an opportunity to follow up the leads.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

DECEMBER 16, 2019

In the research, 79% of the participants surveyed from the Spanish dominant regions, 82% of the bilingual participants & 60% of the participants surveyed from the English dominant regions think that brands should advertise in both Spanish as well as English.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 28, 2020

This practice, when kept consistent with each of the buying funnel stages of the individual prospects, helps the marketers in developing a comprehensive strategy to optimize the brand experiences across omnichannel. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach?

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

Thus, it is evident that content distribution is the central piece of the content marketing puzzle. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

Employ Influencer Marketing : . Influencer marketing grew from an adjuvant marketing strategy to absolute essentiality & is an industry worth $5-10 billion in 2019 (Source: MediaKix). In such a situation, the risk of succumbing up to the risks in the marketplace may cost a brand its traffic.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

The viral content marketing is not something that has always to happen by chance. There are ways to entice your audiences in such a way that they feel compelled with your content & act as its brand advocate to finally make it go viral. Very often, humorous posts work very well.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Focus on Influencer Marketing : Connecting with influencers within a specific niche or those with a relevant follower base is always a good idea. People love hearing from people before developing a perpetual brand resonance. For further details on our services & to avail them, get in touch with our team of experts.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

The present digital marketing landscape offers numerous creative & affordable ways to leverage creative B2B marketing ideas for small businesses’ success & for marketing businesses to increase brand awareness. The following are some affordable marketing ideas for small businesses: 1.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56