Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. At the same time, SaaS companies are recognizing that to thrive in today’s crowded market, a PLG strategy to acquire and grow a customer base is also necessary.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Enhance your ABM program. Personalize Messaging Through Seamless Integration.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PathFactory

MAY 2, 2022

Match the best performing content journeys to your targeted accounts. Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

SEPTEMBER 24, 2021

As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. B2B Fusion has developed industry award-wining ABM experiences for its clients. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Vision Edge Marketing

AUGUST 22, 2023

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates? Why because it is proven to increase conversion rates.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Hubspot

JULY 8, 2020

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. It’s one thing to have a human listening and understanding buyers’ needs during the sales process, but it’s another when trying to do this at the top of the funnel with marketing assets.

Marketing AI 92

Marketing AI Top of Funnel B2B Intent Signal 92

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. It’s one thing to have a human listening and understanding buyers’ needs during the sales process, but it’s another when trying to do this at the top of the funnel with marketing assets.

Marketing AI 89

Marketing AI Top of Funnel B2B Intent Signal 89

Heinz Marketing

OCTOBER 22, 2018

She’s joining us from, I believe, Tracy, you’re joining us from the Gartner Sales & Marketing Conference today. I’ve been wanting to get you on for a while to talk about a number of things, including your book, Aligned to Achieve, How to Unite Your Sales and Marketing Teams in a Single Force for Growth.

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

Leadspace

NOVEMBER 5, 2020

Rather than making life simpler for marketers, though, it turns out that the proliferation of these tools isn’t really doing much to help. Gartner reports that marketers are only using 58% of their marketing technology stack. . Prioritize your best accounts using predictive scoring.

Ideal Customer Profiles 62

Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

Inbox Insight

APRIL 23, 2019

Here are 5 types of buyer intent data to investigate: Searching (keyword & queries). Firmographic (ABM). Whilst buyer intent data is no new concept in the world of B2C, only 25% of B2B companies use intent data at present ( Demand Gen ). Firmographic Intent (ABM). Browsing (cookies & categories).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Choozle

JANUARY 20, 2020

According to Pardot’s report on B2B Marketing Trends: Insights from the Frontlines of B2B Marketing , 35 percent of B2B marketers say that creating a cohesive customer journey across different channels and devices is a top marketing challenge. The lines between B2B and B2C continue to blur.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Heinz Marketing

APRIL 30, 2018

Most of the reasons why marketing can’t prove value and impact are data related, yet we prefer to outsource this – lead qualification, ICP score, account scoring, lead routing are all data problems before they are marketing problems.

Sales Management 56

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 56