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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

In this article, we’re going to showcase a few of these techniques and compare the top A/B testing tools on the market today to see which ones do a better job at respecting visitor privacy. Convert also offers an advanced segmentation tool that allows you to segment users based on their historical behavior, cookies, and JavaScript events.

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How To Develop Buyer Personas: A Crash Course

Pam Didner

Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy. Create an informal slide or document with your findings to include: Demographics. Behavioral attributes.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

They should start with identifying and documenting their goals, listing the highest priority first. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation. f) A/B Testing. c) Landing pages.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

It’s an essential document to guide creation of creative briefs, content, and sales training. Test with your sales and customers. After several rounds of revisions working with the product team and subject matter experts, you’ll need to test the latest messaging framework with your sales team and get their feedback.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!