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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

MarTech tools can automate, optimize, and analyze your marketing programs like never before. It involves a lot of testing and experimenting to understand how different tools drive sales. Automated Retargeting. What’s more important is the real-time analytics and feedback you can gain from these platforms.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Is this tool supporting the optimization of our testing program? Who is Optimizely?

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How to Respect Visitor Privacy When Experimenting. A Look into Convert Experiences, Optimizely, VWO & AB Tasty

Convert

In this article, we’re going to showcase a few of these techniques and compare the top A/B testing tools on the market today to see which ones do a better job at respecting visitor privacy. Convert also offers an advanced segmentation tool that allows you to segment users based on their historical behavior, cookies, and JavaScript events.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Automated emails are a cost-effective channel to connect with new prospects, engaging your existing customers / audience, lead nurturing and management , relationship building through drip campaigns and more. billion active email accounts, indicating the high potential for marketing outreach to the right market segment.