Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. Marketers have long pushed the belief that case studies are bottom-of-funnel content. Hero content is a marketing gift that keeps on giving.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Zoominfo

OCTOBER 20, 2021

Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. Hiring people for senior management positions is one of the toughest tasks for a recruiter. Let’s take a closer look at ways to improve the search for executives. Who does the role report to?

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. It’s no different in email marketing. Don’t worry.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Unbounce

JANUARY 14, 2020

You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. You implement an obvious and compelling call to action. What gives? Fortunately, there’s an easy fix. Let’s be honest.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Litmus

FEBRUARY 15, 2019

Shorthand for alternative text, ALT text is the text that displays in place of an image if an email client can’t display the image itself—for example in cases where the user’s settings or a bad internet connection prevents images from loading. Live Optimization: Welcome & Onboarding Emails. Download our notebook ?. What did we find?

Peer-to-peer 72

Peer-to-peer Tips VALS Ideal Customer Profiles 72

Unbounce

JULY 30, 2019

But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111