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Is the quality of your data hindering your ABM success?

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Why should you care about the quality of your data? Garbage in. Garbage out. If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene.

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How to Use Short Captivating Videos to Boost Sales

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Are you using videos to attract customers and boost sales? If you are not doing this, you’re leaving a lot on the table. Not all videos are created equal. Short captivating videos are informative and entertaining — the exact experience that the majority of people love. The truth is, most people prefer to see a movie than read a book that’s based on the video.

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How to Achieve Email Authenticity

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How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the other end. “Hi!” the perky voice says before diving into some pitch. If it weren’t for the momentary pause before the greeting and the responses that don’t quite match up, I’d almost be fooled.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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Have you tried to write any handwritten notes lately? I swear, my fingers are so used to taking the shape of a keyboard instead of a pencil that the act of penning a single card makes my knuckles creak. That’s not to say the thousands upon thousands of words I type every day aren’t also taking their toll. The average email user sends 34 emails per day (and gets back 88), but those numbers include people in every role and industry, not to mention children.

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The Need for a Demand Center

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Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices.

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Email Marketing vs. Marketing Automation

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What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services.

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Scale or fail: Would 10x partner marketing make an impact?

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Market conditions might show that your business needs your partners more. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s.