Sun.Jan 29, 2023

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10 Tools You Can Use For SEO Competitive Analysis via @sejournal, @martinibuster

Search Engine Journal

Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.

SEO 130
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Microtargeting in Digital Marketing: What it Is and How it Works


In this day and age, there’s plenty of data available to brands. The world has shifted online, and that means everyone is leaving digital footprints everywhere they go. From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want.

Marketing 112

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How To Choose Among the Best Email Service Providers?

Lake B2B

Investing in the right email service provider or ESP is all about the fit. A good ESP is not always one with rave reviews and comprehensive features, but how those features personalize to your needs. Without the right ESP fit, you can bid adieu to successful email marketing campaigns. So, what? Email marketing is only […] The post How To Choose Among the Best Email Service Providers?

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Three Easy Ways to Boost Facebook Engagement

Opt Intelligence

Facebook continues to be the 800 pound gorilla of social media. Everyone uses it (even if they don’t like to admit it). The site keeps adding features and content opportunities, each one geared towards gathering more data on users. And while users eat it up, scrolling, tapping and viewing for hours at a time, many brands see declining engagement as it becomes easier than ever to create content.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Brace for Impact: The Disconnect Costing Creatives 520 Hours Each Year


It’s no secret that the demand for creative teams and their talent has been steadily increasing since the onset of the global COVID-19 pandemic. As Brandfolder’s Director of Marketing, Adam.

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[Research Round-Up] The Continuing Importance of B2B Thought Leadership

B2B Marketing Directions

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.) Edelman and LinkedIn recently published the findings of their latest B2B thought leadership impact study.

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Karla’s App of the Week: Canva

Heinz Marketing

By Karla Sanders , Engagement Manager at Heinz Marketing Marketing professionals love beautiful, eye-catching branding with virtually appealing content materials that will grab their ideal customer’s attention. However, it’s no secret in the industry that great designs usually come with a price tag through financial investments in software and a significant level of training needed to master the art of designing.