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Amplifying Back-to-School Strategies with Retail Media

Choozle

Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from retailers’ first-party data to capture a share of this lucrative market. in 2022 and is projected to reach $189.7B

Media 52
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2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

Envy

The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cybersecurity. from 2021 to 2028. The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% Increased hires.

PPC 116
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Why the time is right for augmented reality (AR) in marketing

ClickZ

Finally, AR can be fully integrated into advertising campaigns to connect deeply with consumers and boost conversions by up to 40%. According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028.

Planning 145
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Retail Media: What You Need to Know

Digilant

No advertising channel in the history of our industry has ever grown as quickly as retail media. By 2028, retail media spend will surpass TV spending and account for more than 15 percent of total ad spend. At its most basic level, retail media advertising refers to advertising on retailer websites and apps.

Media 59
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What Is Digital Consulting, and How Do You Start?

Hubspot

That makes their work truly invaluable, as they can just as easily help you understand online advertising one minute then help integrate new software company-wide the next. Digital consulting is becoming a very in-demand service, and acquiring a wide skillset for this career can mean a six-figure salary. Source: Oro Inc.

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Top 5 AI Marketing Tools

Anyword

The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. Programmatic Advertising. TubeMogul, which is part of Adobe Advertising Cloud services, is a leading programmatic advertising software platform.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. billion by 2028.