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Global digital ad spend set to grow 8.4% this year

Martech

of total ad revenue by 2028,” the report says. “A ” Dig deeper: How Penske Media uses a CDP to help advertisers reach digital users Why we care. Digital, in all its various forms and formats, continues to rule the advertising roost. Digital, in all its various forms and formats, continues to rule the advertising roost.

Spending 108
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12 Video Advertising Trends You Can’t Ignore in 2023

Single Grain

As we dive deeper into 2023, the rapid and relentless evolution of video advertising technology continues to astonish and challenge marketers. Our screens have become the epicenter of human interaction and commerce, ushering in an era where video advertising trends can make or break a marketing strategy.

Trends 52
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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. It offers both live and on-demand TV and movies. Let's begin!