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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. Worldwide 4.48

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3 Ways to Use AI in Digital Advertising

Digilant

As consumers continue to explore the world of AI, so are advertisers. And by 2028, the market for AI in marketing is expected to reach $107.5 With higher lead generation and productivity, advertisers may see greater cost savings. Advertisers can then better meet consumers at all stages of their buying journey.

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3 Ways to use AI in Digital Advertising

Digilant

As consumers continue to explore the world of AI, so are advertisers. And by 2028, the market for AI in marketing is expected to reach $107.5 With this increased productivity, advertisers may see greater cost-savings. How is ChatGPT impacting the field of advertising/marketing?

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This proves how much social media advertising has become integral to influencer marketing. billion USD expenditure projected by experts.

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Why Digital Media is Killing TV Advertising

Hubspot

In the next few years, we're going to continue to see a decline of TV viewing -- and with it, a steep drop-off of traditional TV advertising in favor of using digital media as the preferred advertising platform. The Decline of TV Advertising. The Rise of Digital Advertising. Here, I'm going to explain why. Why the shift?

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Amplifying Back-to-School Strategies with Retail Media

Choozle

Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from retailers’ first-party data to capture a share of this lucrative market. in 2022 and is projected to reach $189.7B

Media 52
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What is In-Game Advertising, and Why Should Your Company Care?

Bluetext

As online games continue to rise in popularity, marketers are recognizing the potential of advertising within gaming platforms, otherwise known as in-game advertising. While players may have a knee-jerk reaction when they hear the term “in-game advertising,” the practice has proven extremely successful for brands.