Golden Spiral

AUGUST 4, 2022

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

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Stevens & Tate

NOVEMBER 30, 2023

Tightening regulations is proposed as a step toward aligning advertising with the urgent need for climate-conscious practices. Hyper-personalization is seen as a double-edged sword, requiring a balance between relevance and privacy. Success in 2024 involves revisiting core values and creating meaningful connections.

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Martech

JULY 27, 2022

It will now “begin” to phase them out in the second half of 2024. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post.

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Martech

JULY 28, 2022

They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome.

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Marketri

DECEMBER 11, 2023

The piece also underscores the significance of privacy and compliance in an era of stringent regulations. We propose introducing a Fractional Chief Growth Officer (CGO) who can effectively align internal groups and drive growth. Please share your thoughts and let us know what you want to learn more about in 2024 here.

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Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners.

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Martech

DECEMBER 2, 2022

Colorado may pass a new privacy law. Whatever operational requirement suggests a customized solution in 2022 might not apply in 2024. Keep them in check, and consider the ROI on every proposed customization. Being in the IT business means you’ll have to budget your IT expenses against unknown technology changes or problems.

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Martech

FEBRUARY 15, 2024

Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” Will the IAB respond? In your inbox.

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Hubspot

JULY 13, 2023

Table of Contents The Top 8 Concerns About Using AI 6 Tips for Addressing AI Fears The Top 8 Concerns About Using AI Of sales professionals, 57% think that most salespeople will use AI in their roles by 2024, according to HubSpot’s State of AI report. As for the US, there is no federal privacy law yet.

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Content Standard

OCTOBER 25, 2018

In an era increasingly concerned with data consent and protecting consumer information, blockchain-powered identity management tools could soon eliminate fears of data privacy theft and unleash a new paradigm of consumer-driven personalization. Identity management is widely seen as one of the best use cases for blockchain.

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Kevin Indig

MAY 29, 2023

Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal. Google, for instance, could face a $6-billion hike in expenses by 2024 if ChatGPT-like AI were to handle half the queries it receives with 50-word answers, analysts projected. And guess what?

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Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations.

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Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. The decline of third-party cookies in web browsers is due to the changing privacy landscape.

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Metadata

JANUARY 17, 2024

It’s a subtle move toward a privacy-first future, but it still sent shockwaves through the industry, particularly for Meta (Facebook and Instagram’s parent company), which estimated that Apple’s stiffened stance on privacy would cost the company $12.8B Chrome is also phasing out third-party cookies in 2024 (maybe?),

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