ClickZ

JANUARY 12, 2024

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). which prioritise consumer privacy over technological efficacy.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

ClickZ

FEBRUARY 16, 2024

Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

DECEMBER 7, 2023

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. What about data privacy?

Paid Content 84

Paid Content Acquisitions Cost per Acquisition Marketing AI 84

SocialPilot

FEBRUARY 26, 2024

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. Challenges of Using AI in Marketing AI surely make your job as a marketer easy, but it does come with some challenges, like data privacy, the integrity of the data, and the talent gap.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Choozle

JANUARY 23, 2024

Themed ‘All ON’ , The Consumer Electronics Show (CES) 2024 , produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry’s epicenter. CES 2024 By the Numbers As we reflect on CES 2024, the sheer magnitude of the event is apparent through the numbers that define its scale and influence.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. Therefore, advertisers should also expect to increase their display ad spend in 2024. billion in 2024. What’s causing this trend? Since 91.1% What’s changing?

Display 52

Display Advertisements Advertising Trends 52

ClickZ

JUNE 6, 2023

What no one is talking about, though, is that these regulations are not as sweeping as the ‘Accept All Cookies’ pop-ups make it seem, and that leveraging a household-first strategy in your social and digital advertising provides a better attribution for measuring incremental ROAS than approaches predicated on third-party cookies.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59