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Here’s what happened at B2BMX 2024

Martech

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Here are my takeaways.

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Embracing Transformation at the 2024 Forrester B2B Summit

Televerde

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. It will be a relaxed place to chat and share experiences and insights outside the formal conference environment. I can’t wait to exchange ideas, learn from the best, and just have a great time.

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7 B2B Website Design Trends to Look For in 2024

BOP Design

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94
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3 ways brands can build trust with privacy-concerned consumers

Martech

Several winning strategies emerged when the study was discussed at The MarTech Conference (free registration to view the entire program on-demand). Findings about consumer behaviors and preferences The 2024 Global Consumer Trends Index surveyed over 10,000 consumers globally. 84% find personalized birthday offers to be “cool.”

Privacy 117
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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Event Invitation Emails: Invite prospects or clients to attend industry events, webinars, workshops, or conferences where they can learn more about your offerings. Integration: Compatibility with other marketing tools, CRMs, and e-commerce platforms for seamless data exchange and workflow automation.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

Event Invitation Emails: Invite prospects or clients to attend industry events, webinars, workshops, or conferences where they can learn more about your offerings. Integration: Compatibility with other marketing tools, CRMs, and e-commerce platforms for seamless data exchange and workflow automation.

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The future of customer experience lies in first-party data by Treasure Data

Martech

Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024. Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape.