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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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Martechopia 2024: What did we learn about marketing technology in 2024?

B2BMarketing.net

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. Instead, they were watching in the background, waiting for a peer to step up and show the way forward.

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Navigating the Cybersecurity Landscape: Must-Attend Events and Brand Awareness Strategies

Bluetext

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

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Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak!

B2B Marketing Exchange

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. coming this February 26-28, 2024). 26, we will kick off the event with a series of Workshops for All-Access Pass holders. There will be between four and eight 2.5-hour

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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

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Social Shopping in 2022: Platforms, Tips and Predictions

Sprout Social

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Purchasing doesn’t have to be a separate event. All it takes is one click to kickstart a relationship between a consumer and your brand. There’s no time like the present to reach consumers through social media.

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From RSA to Black Hat and DEF CON: Navigating the Top Cybersecurity Conferences of 2023

Walker Sands

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.