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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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Fospha as TikTok’s New Measurement Partner

ClickZ

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. Businesses that post weekly on LinkedIn see a 2 times growth in engagement.

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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. All other Discovery campaigns will be eligible for the upgrade upon wide release in October, with automatic upgrades expected from January to March 2024.

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The power of customer data across the journey: Acquisition

Martech

Always consider other data sources critical to your unique business. These metrics demonstrate how successful your business is at turning prospects into customers and generating revenue. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. What about data privacy? Get MarTech!

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. However, knowing which tool is ideal for your business is difficult. These tools come in various forms and serve different purposes, according to the needs and preferences of businesses.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. However, knowing which tool is ideal for your business is difficult. These tools come in various forms and serve different purposes, according to the needs and preferences of businesses.