2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls
FunnelEnvy
JANUARY 8, 2024
Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. The sales process, in particular, is undergoing a transformative shift.
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