Salesforce Marketing Cloud

APRIL 10, 2024

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. A customer portal , a branded website customers log into to access personal information and complete actions related to their account.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Biznology

MAY 25, 2017

The good thing about this is that you can put social media to good use if you combine it with your knowledge management system or knowledge base software. There are few possibilities that open up in this department, and in this article, we are going to explore the role of social media in knowledge management.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. You generate more exposure for those favorable brand mentions and thus create a more powerful digital context around your brand. The web is open and public.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Biznology

NOVEMBER 16, 2020

The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To improve customer service, you first need to understand what your customers feel about your brand. For example, you could ask a customer whether your knowledge base article was helpful.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Martech

APRIL 26, 2023

Create different Knowledge Bases to better serve different audiences Segment your knowledge base content more easily and securely using the new feature to create multiple Knowledge Bases for documentation. That process was difficult to maintain and often resulted in emails sent to contacts by mistake.

Knowledge Base 90

Knowledge Base Hubspot Validation Landing Pages 90

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Vidnoz’s Voice Clone lets users clone their voices and speak in different languages with natural tones.

Marketing AI 103

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 103

SmartBug Media

MAY 9, 2023

April 2023 Create Multiple Knowledge Bases *available to Service Hub Enterprise users only. Learn More > HubSpot Update Details Service Hub Enterprise now allows businesses to create multiple Knowledge Bases, making their articles more specific to their customers' needs.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

ClickDimensions

OCTOBER 19, 2023

Being consistent in your brand’s messaging, product or service quality, and customer interactions will lead to your customers trusting your brand. When you maintain a consistent brand image through your logo, colour schemes, and messaging, customers become familiar with your brand.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Rev

NOVEMBER 3, 2017

Not because it’s the next big thing or even because it’s involved in tech…no, they should start learning about it because without this knowledge base, they might be out of a job. And as noted by SmartInsights, with 47 percent of internet users on Messenger, this is an excellent market to start using chatbots for your brand.

Marketing AI 60

Marketing AI Merchandising Brand Identity Branding 60

Content Standard

MARCH 6, 2019

When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable. But every customer is a local customer. Finding the Local Flavor. Image attribution: Helena Lopes.

Paid Content 89

Paid Content Marketing Strategy Marketing & Strategy Advertising Agencies 89

Martech

NOVEMBER 2, 2023

AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Sonic Foundry’s Vidable is a secure video knowledge-base platform designed to accelerate the distribution of content and improve the usability and value of enterprise video libraries.

Digital Asset Management 111

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 111

Salesforce Marketing Cloud

APRIL 18, 2024

Eliminating annoying and time-consuming transfers can translate to customer loyalty as 48% of customers say they’ve switched brands for better customer service , while 94% say good customer service makes them more likely to make another purchase. Likewise, companies can also use AI to streamline the creation of knowledge articles.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Webbiquity

MAY 3, 2018

This applies as well to the various kind of misinformation shared by people branded as SEO “strategies and techniques” as to fad diets. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Martech

FEBRUARY 15, 2024

It will understand and communicate in our brand voice, act as an assistant, and execute its own workflows. Dig deeper: How to fight bias in your AI models The road ahead We have built business development and project manager assistants with a knowledge base created by integrating our proposal and project drives.

Marketing AI 119

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 119

FunnelEnvy

JANUARY 8, 2024

Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. Forbes echoes these thoughts, pointing out that B2B brands create interconnected experiences to differentiate themselves in 2024. The first step is to clarify marketing vs. sales.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

TrustRadius Marketing

OCTOBER 27, 2022

Better benefits mean incentives for loyal customers, and this will increase brand loyalty. Mapping the steps your buyers take throughout the customer lifecycle can provide insights that show how customers engage with your brand. Enterprise Knowledge Bases. Customer Support for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Brandpoint

MARCH 25, 2023

Build recognition and credibility through social networks It is important for every brand to be active on the social channels where your audience is, but you’ll also want to take full advantage of your salespeople’s individual networks —– in fact, it’s not at all unusual for theirs to be larger than the brand’s.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

For example, you might ask a team member to conduct a short training or presentation on a topic of their choosing, such as how to write a knowledge base article. Celebrate the winners in a team meeting, and reward them with company-branded gear, a gift card to their favorite store, or even an extra vacation day. “I

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

TrustRadius Marketing

JANUARY 24, 2023

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Salesforce Marketing Cloud

NOVEMBER 2, 2023

An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features. The interactive portions of ESS systems may combine automated systems with a ticket-based help desk system. Just as your business is always evolving, so too is your knowledge base.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

SendX

NOVEMBER 20, 2018

That year The NRF branded this day as Cyber Monday! Valid for Cyber Monday 13) Typito - Typito is a web based drag-and-drop tool to create engaging videos with beautiful typography, images and brand layouts. Fast forward to 2018, Cyber Monday is expected to generate $7.8 Use Promo code BLACKFRIDAY2018 at checkout. ?

Enterprise Management 259

Enterprise Management Marketing Automation Services Work Management Marketing Management 259

Televerde

JULY 20, 2021

Email, SMS, live chat, chatbot, and knowledge bases are all commonly offered customer support channels and most companies offer several options. A how-to knowledge base with suggestions probably does the trick. In fact, for 86% of consumers, good customer service translates into long-term loyalty to a brand.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Video Platforms. You can optimize your videos for SEO right in the tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Martech

JULY 20, 2023

Event Descriptions enables users to generate event descriptions in seconds — in their company’s unique brand tone. Qualtrics Automated Call Summaries automatically summarize calls and enable agents to instantly generate support tickets, send personalized follow-up emails, and create support knowledge base articles.

Marketing AI 93

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 93

Martech

MAY 30, 2023

Overwhelming consumers with content they do not ask for can impact brand loyalty and credibility. These strategies can go a long way in setting your brand apart from the competition. 51% of customers say they would be less loyal to a brand if their online experience wasn’t as enjoyable as their in-person experience.

Top of Funnel 94

Top of Funnel Paid Search Agency Planning Cold Calling 94

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Five9’s Agent Assist 2.0

Marketing AI 97

Marketing AI Ideal Customer Profiles Features Product 97

Seismic

MARCH 12, 2024

In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth. We’ve come to realize that enablement isn’t just a destination – it’s a journey.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Moreover, note how the brand doesn’t push its product as the superior choice.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Martech

FEBRUARY 2, 2024

Being the human that I am, I did make revisions to help it fit the timeframe and our brand. However, there were also suggestions for improvements like expanding MarTechBot’s knowledge base, which demonstrates the evolving expectations users have for AI-driven tools. Very interesting concept.”

Marketing AI 103

Marketing AI Marketing Management Marketing Automation Services Planning 103

Oktopost

MARCH 11, 2020

The brand new YouTube integration will allow Oktopost users to publish, monitor, and measure their YouTube channels, directly from the platform. You also have access to your YouTube channel subscriber base growth displayed as Followers in the Analytics. And today, we’re proud to announce Oktopost’s new integration with YouTube.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. Then, expanding one’s knowledge base to cover secondary areas of specialization, ultimately assuming more of a generalist role in senior marketing leadership.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 95

Sharpspring

JUNE 15, 2022

Prioritize your branded search. Whether you want it or not, your customers are going to search for your brand name in Google. The more your brand grows, the more diverse and unpredictable those brand-driven search queries are going to be. Answer questions in the People Also Ask boxes in your on-site FAQ or knowledge base.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Well, there’s no one right answer.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Sprout Social

FEBRUARY 8, 2024

For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. That said, customer support tiers typically scale from zero to three, and include the following: Tier 0: This tier encompasses self-service portals such as FAQs and knowledge bases, along with bot support.

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

Salesforce Marketing Cloud

NOVEMBER 16, 2023

For example, if customers often ask for an agent when they want to change their address, a chatbot can proactively share a relevant knowledge base article to minimize escalation. Customer service operations plays a crucial role in shaping customers’ perception of your brand. How can you help them succeed?

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. 4: Create Customer Calls That Provide Results.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Salesforce Marketing Cloud

DECEMBER 4, 2023

Provide a pleasant, smooth experience, and you’ll build your brand reputation and foster loyalty. Boost brand reputation: Customers who have a good experience with your support team may tell their friends about your brand. You need a customer support strategy that can help you keep up. Get it wrong, and you may lose customers.

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64