Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.

Digital Experience Platform 110

Digital Experience Platform CMS Development Work Management Marketing Management 110

CMSWire

FEBRUARY 22, 2024

Explore Umbraco's journey in 2023 and its ambitious plans for 2024, including enhanced features and a focus on professional development. Continue reading.

CMS Development 100

CMS Development Features Digital Experience Platform Trends 100

Martech

DECEMBER 26, 2023

Click here to take the survey Using AI to pre-screen experience as content surges One of the promises made in 2023 by the rise of generative AI is the ability to scale content. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

Personalization 121

Personalization Practices Allocation Enterprise Management 121

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

AUGUST 24, 2023

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The company has 26% of ridesharing’s U.S.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ads Enterprise Management 92

Martech

SEPTEMBER 16, 2022

Digital experience platforms (DXPs) like Sitecore and Adobe Experience Manager provide robust content orchestration features including digital asset management, customer data management, personalization and testing and marketing automation. billion by 2023. What’s next for content marketing.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

chiefmartech

MAY 3, 2023

Frans Riemersma and I unveiled the 2023 marketing technology landscape during our keynote. But my favorite part of the day was our ceremony for the 2023 Stackie Awards. And now you can get the full deck of all 36 martech stackes entered in 2023 here. Thank you again to all of the companies who entered the 2023 Stackie Awards.

Digital Experience Platform 93

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 93

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. But, according to Capozzi, this world is going away.

Paid Search Agency 134

Paid Search Agency Work Management Marketing Management Touchpoints 134

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. The chatbot is like, oh, you’re interested in a DXP. Q: Give me an example of this in action.

Marketing AI 112

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 112